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http://hdl.handle.net/10267/10737
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| Title: | BADM 473, International Marketing, Spring 2007 |
| Authors: | Planchon, John |
| Keywords: | Syllabus
Curriculum
Business Administration
2007 Spring |
| Date Issued: | 10-Jan-2007 |
| Publisher: | Memphis, Tenn. : Rhodes College, |
| Series/Report no.: | CRN Syllabi;27334 |
| Abstract: | The international marketing course is designed to provide students with (a) familiarity with the problems and perspectives of marketing across national boundaries and within foreign countries; (b) insights into environmental perspectives of doing business outside the home country; (c) analytical ability to make marketing decisions facing all firms (exporters, licensor/licensee, joint venture firms, firms with overseas subsidiaries) engaged in business outside the U.S.; and (d) knowledge of tools and practices for structuring and controlling marketing programs related to overseas business. |
| Description: | This syllabus was submitted to the Rhodes College Office of Academic Affairs by the course instructor. |
| URI: | http://hdl.handle.net/10267/10737 |
| Appears in Collections: | Business Administration. Syllabi
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