Please use this identifier to cite or link to this item: http://hdl.handle.net/10267/10932
Title: BADM 473-01, International Marketing, Spring 2008
Authors: Planchon, John
Keywords: Syllabus;Curriculum;Business Administration;2008 Spring
Issue Date: 9-Jan-2008
Publisher: Memphis, Tenn. : Rhodes College,
Series/Report no.: CRN Syllabi;28321
Abstract: The international marketing course is designed to provide students with (a) familiarity with the problems and perspectives of marketing across national boundaries and within foreign countries; (b) insights into environmental perspectives of doing business outside the home country; (c) analytical ability to make marketing decisions facing all firms (exporters, licensor/licensee, joint venture firms, firms with overseas subsidiaries) engaged in business outside the U.S.; and (d) knowledge of tools and practices for structuring and controlling marketing programs related to overseas business.
Description: This syllabus was submitted to the Rhodes College Office of Academic Affairs by the course instructor.
URI: http://hdl.handle.net/10267/10932
Appears in Collections:Business Administration. Syllabi

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