Please use this identifier to cite or link to this item: http://hdl.handle.net/10267/11054
Title: BADM 371-02, Marketing Management I, Fall 2010
Authors: Planchon, John M.
Keywords: Syllabus;Curriculum;Business Administration;2010 Fall
Issue Date: 25-Aug-2010
Publisher: Memphis, Tenn. : Rhodes College,
Series/Report no.: CRN Syllabi;11060
Abstract: Marketing Management I is organized around the study of marketing as an exchange process; i.e., how transactions are initiated, motivated, facilitated and consummated. You have studied demand in economics. In this course, you will examine theories, principles and practices aimed at explaining and managing demand—yes, managing demand! Moreover, you will examine the environment within which demand arises and is managed. I hope upon completion of this course you will have sufficient theoretical understanding of marketing principles to understand and explain marketing phenomena in a logically consistent manner. In order to facilitate this understanding, we’ll be using some very noted marketing models to aid in making marketing decisions. The homework exercises used in conjunction with these models will be an important component of the course.
Description: This syllabus was submitted to the Rhodes College Office of Academic Affairs by the course instructor.
URI: http://hdl.handle.net/10267/11054
Appears in Collections:Business Administration. Syllabi

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