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http://hdl.handle.net/10267/11061
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DC Field | Value | Language |
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dc.contributor.author | Planchon, John M. | - |
dc.date.accessioned | 2011-10-06T18:24:38Z | - |
dc.date.available | 2011-10-06T18:24:38Z | - |
dc.date.issued | 2010-08-25 | - |
dc.identifier.uri | http://hdl.handle.net/10267/11061 | - |
dc.description | This syllabus was submitted to the Rhodes College Office of Academic Affairs by the course instructor. | en_US |
dc.description.abstract | In this course, we'll apply many of the theories examined in Marketing Management I in order to understand and explain business phenomena. The primary methods for attaining understanding and ability to explain business phenomena will be case analyses, student presentations, and discussions. There are several course objectives we hope to attain. (1) Attain a more thorough understanding of selected concepts, theories and principles we examined in Marketing Management I and at times apply them to global business as well as domestic operations. (2) Develop skills necessary to analyze critically marketing situations and to frame well informed marketing strategies based upon our analyses. (3) Develop skills necessary to present the results of our marketing analyses as well as our recommendations in writing and orally. (4) Develop skills necessary to examine, question, and discuss others’ market analyses. (5) Develop skills of working with others to attain a common goal | en_US |
dc.language.iso | en_US | en_US |
dc.publisher | Memphis, Tenn. : Rhodes College | en_US |
dc.relation.ispartofseries | CRN Syllabi;11099 | - |
dc.rights | Rhodes College owns the rights to the archival digital objects in this collection. Objects are made available for educational use only and may not be used for any non-educational or commercial purpose. Approved educational uses include private research and scholarship, teaching, and student projects. For additional information please contact archives@rhodes.edu. Fees may apply. | - |
dc.subject | Syllabus | en_US |
dc.subject | Text | en_US |
dc.subject | Curriculum | en_US |
dc.subject | Business Administration | en_US |
dc.subject | 2010 Fall | en_US |
dc.title | BADM 572-01, Marketing Managment II, Fall 2010 | en_US |
dc.type | Syllabus | en_US |
Appears in Collections: | Course Syllabi |
Files in This Item:
File | Description | Size | Format | |
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2010_fall_BUS_572-01_11099.pdf | 144.38 kB | Adobe PDF | View/Open |
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