Please use this identifier to cite or link to this item: http://hdl.handle.net/10267/11128
Title: BADM 473-01, International Marketing, Spring 2011
Authors: Henley, Walt
Keywords: Syllabus;Curriculum;Business Administration;2011 Spring
Issue Date: 12-Jan-2011
Publisher: Memphis, Tenn. : Rhodes College
Series/Report no.: CRN Syllabi;21147
Abstract: The international marketing course is designed to provide students with (a) familiarity with the problems and perspectives of marketing across national boundaries and within foreign countries; (b) insights into environmental perspectives of doing business outside the home country; (c) analytical ability to make marketing decisions facing all firms (exporters, licensor/licensee, joint venture firms, firms with overseas subsidiaries) engaged in business outside the U.S.; and (d) knowledge of tools and practices for structuring and controlling marketing programs related to overseas business. Given that this is the only international marketing course available to you at Rhodes; it will be very broadly based. Further, it will depend upon the other international business courses to provide more specific information for their disciplines—management, finance and accounting. If you desire more depth in any area of marketing, please let me know, and I’ll provide you with additional readings and/or discussion. Further, I hope that each student will develop confidence in her or his ability to analyze business situations and to make recommendations based those analyses, develop oral presentation skills through presenting and discussing cases, and develop written communication skills through writing cases.
Description: This syllabus was submitted to the Rhodes College Office of Academic Affairs by the course instructor.
URI: http://hdl.handle.net/10267/11128
Appears in Collections:Business Administration. Syllabi

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