Please use this identifier to cite or link to this item: http://hdl.handle.net/10267/11226
Title: BUS 472-01, Marketing Management II, Fall 2011
Authors: Planchon, John M.
Keywords: Commerce;Business;Syllabi;2011 Fall
Issue Date: 24-Aug-2011
Publisher: Memphis, Tenn. : Rhodes College
Series/Report no.: Syllabi CRN;12165
Abstract: In this course, we'll apply many of the theories examined in Marketing Management I in order to understand and explain business phenomena. The primary methods for attaining understanding and ability to explain business phenomena will be case analyses, student presentations, and discussions. There are several course objectives we hope to attain.
Description: This syllabus was submitted to the Office of Academic Affairs by the course instructor.
URI: http://hdl.handle.net/10267/11226
Appears in Collections:Commerce and Business. Syllabi

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