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http://hdl.handle.net/10267/1437
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DC Field | Value | Language |
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dc.contributor.author | Planchon, John M. | - |
dc.date.accessioned | 2008-03-31T17:26:20Z | - |
dc.date.available | 2008-03-31T17:26:20Z | - |
dc.date.issued | 2008-03-31T17:26:20Z | - |
dc.identifier.uri | http://hdl.handle.net/10267/1437 | - |
dc.description | This syllabus was submitted to the Rhodes College Office of Academic Affairs by the course instructor | en_US |
dc.description.abstract | The international marketing course is designed to provide students with (a) familiarity with the problems and perspectives of marketing across national boundaries and within foreign countries; (b) insights into environmental perspectives of doing business outside the home country; (c) analytical ability to make marketing decisions facing all firms (exporters, licensor/licensee, joint venture firms, firms with overseas subsidiaries) engaged in business outside the U.S.; and (d) knowledge of tools and practices for structuring and controlling marketing programs related to overseas business. | en_US |
dc.language.iso | en_US | en_US |
dc.publisher | Memphis, Tenn. : Rhodes College | en_US |
dc.relation.ispartofseries | Syllabi CRN | - |
dc.relation.ispartofseries | 28325 | - |
dc.rights | Rhodes College owns the rights to the archival digital objects in this collection. Objects are made available for educational use only and may not be used for any non-educational or commercial purpose. Approved educational uses include private research and scholarship, teaching, and student projects. For additional information please contact archives@rhodes.edu. Fees may apply. | - |
dc.subject | Syllabus | en_US |
dc.subject | Text | en_US |
dc.subject | Business Administration | en_US |
dc.subject | Curriculum | en_US |
dc.subject | 2008 Spring | en_US |
dc.title | BADM 573-01, International Marketing, Spring 2008 | en_US |
dc.type | Syllabus | en_US |
Appears in Collections: | Course Syllabi |
Files in This Item:
File | Description | Size | Format | |
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2008_sp_BADM_573-01_28325.pdf | 16.47 kB | Adobe PDF | View/Open |
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