|
DLynx at Rhodes College >
Academic Affairs, Office of >
Commerce and Business >
Business Administration. Syllabi >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10267/2323
|
| Title: | BADM 371-01, Marketing Management I, Spring 2005 |
| Authors: | Planchon, John M. |
| Keywords: | Syllabus
Curriculum
Business Administration
2005 Spring |
| Date Issued: | 13-Jan-2005 |
| Publisher: | Rhodes College, Memphis, Tennessee |
| Series/Report no.: | Syllabi CRN |
| Abstract: | Marketing Management I is organized around the study of marketing as an
exchange process; i.e., how transactions are initiated, motivated, facilitated and consummated.
You have studied demand in economics. In this course, you will examine theories, principles
and practices aimed at explaining and managing demand. Moreover, you will examine the
environment within which demand arises and is managed. I hope upon completion of this course
you will have sufficient theoretical understanding of marketing principles to understand and
explain marketing phenomena in a logically consistent manner. |
| Description: | This syllabus was submitted to the Rhodes College Office of Academic Affairs by the course instructor. |
| URI: | http://hdl.handle.net/10267/2323 |
| Appears in Collections: | Business Administration. Syllabi
|
Items in DLynx are protected by copyright, with all rights reserved, unless otherwise indicated.
|
