Please use this identifier to cite or link to this item: http://hdl.handle.net/10267/2339
Title: BADM 371-01, Marketing Management I, Spring 2006
Authors: Planchon, John M.
Keywords: Syllabus;Text;Curriculum;Business Administration;2006 Spring
Issue Date: Jan-2006
Publisher: Memphis, Tenn. : Rhodes College
Series/Report no.: Syllabi CRN
20182
Abstract: Marketing Management I is organized around the study of marketing as an exchange process; i.e., how transactions are initiated, motivated, facilitated and consummated. You have studied demand in economics. In this course, you will examine theories, principles and practices aimed at explaining and managing demand—yes, managing demand! Moreover, you will examine the environment within which demand arises and is managed. I hope upon completion of this course you will have sufficient theoretical understanding of marketing principles to understand and explain marketing phenomena in a logically consistent manner.
Description: This syllabus was submitted to the Rhodes College Office of Academic Affairs by the course instructor.
URI: http://hdl.handle.net/10267/2339
Appears in Collections:Course Syllabi

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