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http://hdl.handle.net/10267/2343
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| Title: | BADM 473-01, International Marketing, Spring 2006 |
| Authors: | Planchon, John M. |
| Keywords: | Syllabus
Curriculum
Business Administration
2006 Spring |
| Date Issued: | 12-Jan-2006 |
| Publisher: | Rhodes College, Memphis, Tennessee |
| Series/Report no.: | Syllabi CRN
20187 |
| Abstract: | The international marketing course is designed to provide students with (a) familiarity with the problems and perspectives of marketing across national boundaries and within foreign countries; (b) insights into environmental perspectives of doing business outside the home country; (c) analytical ability to make marketing decisions facing all firms (exporters, licensor/licensee, joint venture firms, firms with overseas subsidiaries) engaged in business outside the U.S.; and (d) knowledge of tools and practices for structuring and controlling marketing programs related to overseas business. |
| Description: | This syllabus was submitted to the Rhodes College Office of Academic Affairs by the course instructor. |
| URI: | http://hdl.handle.net/10267/2343 |
| Appears in Collections: | Business Administration. Syllabi
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