BADM 371-01 Marketing Mangement I, Fall 1998

Fish, Kelly E.

Please use this identifier to cite or link to this item: http://hdl.handle.net/10267/2801

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DC Field	Value	Language
dc.contributor.author	Fish, Kelly E.	-
dc.date.accessioned	2008-11-10T19:28:20Z	-
dc.date.available	2008-11-10T19:28:20Z	-
dc.date.issued	1998-08-26	-
dc.identifier.uri	http://hdl.handle.net/10267/2801	-
dc.description	This syllabus was submitted to the Rhodes College Office of Academic Affairs by the course instructor.	en_US
dc.description.abstract	The course is an introduction to the study of marketing as an strategic exchange process - how transactions in the marketplace are planned and executed. Topics include strategic business planning, strategic marketing, as well as, the design and execution of the marketing mix. Additional depth in the area of strategic marketing will be acquired by student participation in a computer generated marketing simulation. Upon completion of the course the student should have a firm grasp of the fundamental theories of marketing and, how to apply those theories as a business professional.	en_US
dc.language.iso	en_US	en_US
dc.publisher	Memphis, Tenn. : Rhodes College	en_US
dc.rights	Rhodes College owns the rights to the archival digital objects in this collection. Objects are made available for educational use only and may not be used for any non-educational or commercial purpose. Approved educational uses include private research and scholarship, teaching, and student projects. For additional information please contact archives@rhodes.edu. Fees may apply.	-
dc.subject	Syllabus	en_US
dc.subject	Text	en_US
dc.subject	Curriculum	en_US
dc.subject	Business Administration	en_US
dc.subject	1998 Fall	en_US
dc.subject	Text	en_US
dc.title	BADM 371-01 Marketing Mangement I, Fall 1998	en_US
dc.type	Syllabus	en_US
Appears in Collections:	Course Syllabi

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