Please use this identifier to cite or link to this item: http://hdl.handle.net/10267/3038
Title: BADM 371-01, Marketing Management I, Fall 2005
Authors: Planchon, John M.
Keywords: Syllabus;Curriculum;Business Administration;2005 Fall
Issue Date: 25-Aug-2005
Publisher: Memphis, Tenn. : Rhodes College
Series/Report no.: CRN Syllabi
10145
Abstract: Marketing Management I is organized around the study of marketing as an exchange process, i.e., how transactions are initiated, motivated, facilitated and consummated. You have studied demand in economics. In this course, you will examine theories, principles and practices aimed at explaining and managing demand—yes, managing demand! Moreover, you will examine the environment within which demand arises and is managed. I hope upon completion of this course you will have sufficient theoretical understanding of marketing principles to understand and explain marketing phenomena in a logically consistent manner.
Description: This syllabus was submitted to the Rhodes College Office of Academic Affairs by the course instructor.
URI: http://hdl.handle.net/10267/3038
Appears in Collections:Business Administration. Syllabi

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