BADM 375-01, Business Research, Fall 2005

Abstract

The course is an examination of the processes and applications of business research. The relationship business research should play in managerial decision making will be examined and discussed. Topics will include research design, sampling, psychological measurement, surveys, experiments and observational studies. Significant attention will be paid to finding and using reliable secondary data from government and other sources. Tools such as statistical analysis and time series will be placed in the contexts of the overall research enterprise. Students will design and execute a business research project under my direction. At the end of the course the student should have a grasp of the both how to conduct and to evaluate business research as it applies to both live business situations and to academic studies of business and industry.