Please use this identifier to cite or link to this item: http://hdl.handle.net/10267/4532
Title: BADM 371-01, Marketing Management I, Fall 2009
Authors: Planchon, John
Keywords: Syllabus;Curriculum;Business Administration;2008 Fall;Academic departments
Issue Date: 26-Aug-2009
Publisher: Memphis, Tenn. : Rhodes College
Series/Report no.: CRN Syllabi;10176
Abstract: Marketing Management I is organized around the study of marketing as an exchange process; i.e., how transactions are initiated, motivated, facilitated and consummated. You have studied demand in economics. In this course, you will examine theories, principles and practices aimed at explaining and managing demand—yes, managing demand! Moreover, you will examine the environment within which demand arises and is managed. I hope upon completion of this course you will have sufficient theoretical understanding of marketing principles to understand and explain marketing phenomena in a logically consistent manner. In order to facilitate this understanding, we’ll be using some very noted marketing models to aid in making marketing decisions. The homework exercises used in conjunction with these models will be an important component of the course.
Description: This syllabus was submitted to the Rhodes College Office of Academic Affairs by the course instructor.
URI: http://hdl.handle.net/10267/4532
Appears in Collections:Business Administration. Syllabi

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