Memphis World
Memphis World Publishing Co.
1970-05-02
J. A. Beauchamp

MARION
JACKSON
Views
Sports of the World
There is something to the philosophy and the urgency
that if a man builds a better mousetrap the world will
make a beaten path to his doorsteps. Mind you, in context, 
there is a lot of truth to this. In the years, in which
I have tenaciously followed the AIAC, CIAA, SWAC,
the now almost defunct SEAC, I have found this yardstick
to be true.
There are two prime examples, 
Atlanta's one is Atlanta's 
Horace (Harry) Reid
who was voted the "amateur
tennis player of the year"
by the 100 Per Cent Wrong
Club of the Atlanta Daily World
and Sprinter Willie Magee of
Alcorn A & M.
Reid is 14 and another emerging 
face on the crucial
and critical world of national
and international tennis. Horace 
has what it takes, but,
it ain't necessarrily so.....
Tennis is one of the most
elite of sports, and like golf
there is always that infamous
19th hole. You travel in proximity 
with the rich, heavily
endowed, and the prestigeburned 
of the world.
If you don't make. It big,
you live in the crummy, carpet-faded, 
and sometimes, the
borderline hotels, where the
bellboys do a profitable business. 

THERE ARE EXPENSES ON
THE TOUR, that is United
States Lawn Tennis Association-paid, 
but it is a rough
life if a city like professionalmined 
Atlanta doesn't remember 
you on the major holidays 
when you have to come
home. At 14, let me repeat
Horace (Harry) Reed HIS
BACKBONE IS JOSEPH D.
McGHEE, a lifetime believer
in the fuzz-ball sport.
McGhee had his greatest prize
when George Stewart came out
of Panama, in his first American 
tour to capture the AmeriTennis 
Association championship. 
Stewart never got back
to Panama! He is a New Yorker
now and in tennis pacifism
lives in retirement most devoted 
to coaching.
McGhee carried George
Stewart to South Carolina
State, worked frantically with
Ollie Dawson, and the athletic 
staff of that era to
polish his fundamentals and
techniques, made him study,
play on the ATA tour, and
when he bad done his homework 
well gave him a degree.
THE ON—COMING HORACE
REID is deadpan honest in
humility, there is little pretention 
about him. He may be
the next Arthur Ashe, on the
worldwide, call it global tennis 
circuit, and if you live
in the mental gymnastics of
this pollution-stricken, drugdecapiated, 
alcolic smog, the
menace of the campus discord,
and the grim tragedy of
the United States involvement
in Viet Nam and Cambodia,
he might make, but the grim
shadows of this troubled world
are heavy on his heart!
* * * * * *
FOR THE RECORD, Reid
reveals... "Everyone around 
my high school call me
a tennis bum. But if because 
they don't know anything 
about tennis. It's all football 
and basketball.
Until Reid spotted a new
ennis center around his West
side Atlanta neighborhood he
figured he might be another
Oscar Robertson or Gale Sayers. 
Now the success of CocCola 
public relations specialist 
Arthur Ashe has changed
his mind. Mark my word, Ashe
has made it artistically and
financially and, "It's The Real
Thing as "Coke" puts it as
the Davis Cup player and
champion is now so exposed 
that he could teach Geography 
in any American university. 
The proof positive to
this was my enlistment to
his thinking at a reception at
the Regency-Hyatt House.
* * * * * *
Reid after two years on the
national circuit is ranked No.
10 and under singles and second 
in doubles.
* * * * * *
HIS CONFESSION... I've
still got a long way to go
which seems reminiscent of
Ashe's premier under Walter 
"Whirlwind Johnson, who
taught at Morris Brown College 
and had a winning football 
team there.
In humility Reid insists "I
don't have the killer insect
I lost too many since Once
I get behind I can't come
back"
* * * * * *
Horace has been playing
tnnis for four years, but the

pickings are slim when it
comes to money. It's still in
the barnyard when it comes
to money and if we are to
have a national champion some
of our businesses and well
heeled friends will have to
come to his support. That is
rescue a talented lad, financially 
and Publicity-wise.
You don't get famous without 
getting in headlines, and
although Reid is getting them
in the big city, newspapers,
those who should be standing
cheering should be raiding the
penny bank.
* * * * * *
FOR THE HOLD THE LINES
Summer tennis begins in June.
It will be an ardus four
month grind for Reid until
he returns to high school next
September. Let's give him a
chance.

ATLANTA FAME SEEKER HORACE REID
There is something to the philosophy and the urgency
that if a man builds a better mousetrap the world will
make a beaten path to his doorsteps. Mind you, in context, 
there is a lot of truth to this. In the years, in which
I have tenaciously followed the AIAC, CIAA, SWAC,
the now almost defunct SEAC, I have found this yardstick
to be true.
There are two prime examples, 
Atlanta's one is Atlanta's 
Horace (Harry) Reid
who was voted the "amateur
tennis player of the year"
by the 100 Per Cent Wrong
Club of the Atlanta Daily World
and Sprinter Willie Magee of
Alcorn A & M.
Reid is 14 and another emerging 
face on the crucial
and critical world of national
and international tennis. Horace 
has what it takes, but,
it ain't necessarrily so.....
Tennis is one of the most
elite of sports, and like golf
there is always that infamous
19th hole. You travel in proximity 
with the rich, heavily
endowed, and the prestigeburned 
of the world.
If you don't make. It big,
you live in the crummy, carpet-faded, 
and sometimes, the
borderline hotels, where the
bellboys do a profitable business. 

THERE ARE EXPENSES ON
THE TOUR, that is United
States Lawn Tennis Association-paid, 
but it is a rough
life if a city like professionalmined 
Atlanta doesn't remember 
you on the major holidays 
when you have to come
home. At 14, let me repeat
Horace (Harry) Reed HIS
BACKBONE IS JOSEPH D.
McGHEE, a lifetime believer
in the fuzz-ball sport.
McGhee had his greatest prize
when George Stewart came out
of Panama, in his first American 
tour to capture the AmeriTennis 
Association championship. 
Stewart never got back
to Panama! He is a New Yorker
now and in tennis pacifism
lives in retirement most devoted 
to coaching.
McGhee carried George
Stewart to South Carolina
State, worked frantically with
Ollie Dawson, and the athletic 
staff of that era to
polish his fundamentals and
techniques, made him study,
play on the ATA tour, and
when he bad done his homework 
well gave him a degree.
THE ON—COMING HORACE
REID is deadpan honest in
humility, there is little pretention 
about him. He may be
the next Arthur Ashe, on the
worldwide, call it global tennis 
circuit, and if you live
in the mental gymnastics of
this pollution-stricken, drugdecapiated, 
alcolic smog, the
menace of the campus discord,
and the grim tragedy of
the United States involvement
in Viet Nam and Cambodia,
he might make, but the grim
shadows of this troubled world
are heavy on his heart!
* * * * * *
FOR THE RECORD, Reid
reveals... "Everyone around 
my high school call me
a tennis bum. But if because 
they don't know anything 
about tennis. It's all football 
and basketball.
Until Reid spotted a new
ennis center around his West
side Atlanta neighborhood he
figured he might be another
Oscar Robertson or Gale Sayers. 
Now the success of CocCola 
public relations specialist 
Arthur Ashe has changed
his mind. Mark my word, Ashe
has made it artistically and
financially and, "It's The Real
Thing as "Coke" puts it as
the Davis Cup player and
champion is now so exposed 
that he could teach Geography 
in any American university. 
The proof positive to
this was my enlistment to
his thinking at a reception at
the Regency-Hyatt House.
* * * * * *
Reid after two years on the
national circuit is ranked No.
10 and under singles and second 
in doubles.
* * * * * *
HIS CONFESSION... I've
still got a long way to go
which seems reminiscent of
Ashe's premier under Walter 
"Whirlwind Johnson, who
taught at Morris Brown College 
and had a winning football 
team there.
In humility Reid insists "I
don't have the killer insect
I lost too many since Once
I get behind I can't come
back"
* * * * * *
Horace has been playing
tnnis for four years, but the

pickings are slim when it
comes to money. It's still in
the barnyard when it comes
to money and if we are to
have a national champion some
of our businesses and well
heeled friends will have to
come to his support. That is
rescue a talented lad, financially 
and Publicity-wise.
You don't get famous without 
getting in headlines, and
although Reid is getting them
in the big city, newspapers,
those who should be standing
cheering should be raiding the
penny bank.
* * * * * *
FOR THE HOLD THE LINES
Summer tennis begins in June.
It will be an ardus four
month grind for Reid until
he returns to high school next
September. Let's give him a
chance.

HIDE GRAY HAIR
Get
SLICK BLACK



AT YOUR DRUGGIST

RUN JIMMIE RUN
To hear shouts of "Run
Jimmie Run," one would think
Bethune-Cookman College
baseball fans are attending a
track meet. It is not a track,
but they do see Jimmie run
along the base paths of the
local diamond.
Jimmie Johnson who is not
on the the starting team and
has not started a game all
season has stolen 18 bases and
scored 19 runs for the Wildcat 
baseball team in 10 games.

He is a pinch runner who
runs for the catcher and pitcher 
in accord with an NCAA
ruling two years ago.
The 5-9, 160 pound freshman 
athlete earned three letters 
in football, baseball and
track at Darby Township High
School in Glenolden, Pennsylvania, 
where he hit..370
as a centerfielder. Named
team captain as a senior,
Johnson was also voted most
valuable player. He admits he

would rather be in the starting 
lineup, "but its hard to
crack a lineup with six. 300
plus hitters in it."
Coach John Knight says
Johnson has added glamour
to base running at B-CC and
his chances are good for
moving up. Appearing in sub
roles he collected seven hits,
including a double and five
runs batted in.

Maroon Tigers Win
City Track Crown
The Maroon Tigers of
Morehouse College continue
their hold on the city Collegiate 
Track and Field Championship 
Saturday afternoon.
Despite the rain and mud,
the Tigers were able to post
84 points, to capture the crown.
Morris Brown followed in second 
place with 69 points and
Clark controlled position
number three with 27 points.
The Tigers were paced by
O. Young who captured first
place in two running events
and two field events.
Young won the one mile run
with a 4.48.5 time mark and
the 880 yard run with a 2:08.3
clocking. In the field, he posted 
a 15' 11½" in the board
jump and captured the triple
jump.
In other running events,
Morris Brown's Alford Jenkins 
was clocked 10.3 in the
100 yard dash and 23.7 in the
220. Jenkins is a freshman
and star football player.
J. Allen of Morehouse was
tough to beat in the hurdles.
He captured the high, hurdles
in a 15.9 timing and posted a
50.5 in the low hurdles.
Morehouse took both relays, 
producing a 45.2 in the
440 and 3.45.2 in the mile relay. 

Atlanta school will run in
the annual Tuskegee Relays
Friday and Saturday at Tuskegee 
Institute.
Mile Run - Young, Morehouse; 
Gibson, Morehouse;
Russell, Clark; James, Morehouse. 
4.48.5
440 Bun-Lawson, Clark;
Walker, R. Morehouse; W. Smith
MBC; Wilson, Morehouse. 52.
5
100 Yard Dash - Jenkins,
MBC; Bonne, Clark; Grant,

Morehouse; Swanson, Morehouse. 
10.3
High Hurdles-Allen, Morehouse; 
Massey, MBC; Gaston,
Morehouse. 15.9
880 Run- Young, Morehouse
Russell, Clark; James, Morehouse; 
W. Smith, MBC. 2:08.3
Two Mile Run - Gibson
Morehouse; James, Morehouse; 
11:19.7
Low Hurdles-Allen, Morehouse; 
Davis, MBC; Gambrell,
Morehouse.
Mile Relay - Morehouse. 3:
45.2
440 Relay - Morehouse,
Morris Brown, Clark. 45.2
Triple Jump - Toung, Morehouse; 
Grant, Morehouse:
Rutledge, Clark; Grant, More
MBC. 
19' 11½".
Pole Vault - Denson, MBC;
W. Smith, MBC. 10 feet.
Shot Putt - Costen, MBC;
Neal, MBC; Brinson, MBC;
Perram, Clark. 46' 6".
Discus Throw - Parram,
Clark; Costen, MBC; A.
Smith, Morehouse; Neal,
MBC.
Javelin - A. Smith, Morehouse; 
Massey, MBC; Costen,
MBC; Rutledge, Clark. 165' 9"
High Jump - Daniels, MBC;
Jasten, Morehouse; W. Smith,
MBC; Denson, MBC. 6 feet,
house; Jenkins, MBC.
Broad Jump - Young, Morehouse; 
Grant, Morehouse,
Rutledge, Clark; Jenkins,

SUMMARY
The Maroon Tigers of
Morehouse College continue
their hold on the city Collegiate 
Track and Field Championship 
Saturday afternoon.
Despite the rain and mud,
the Tigers were able to post
84 points, to capture the crown.
Morris Brown followed in second 
place with 69 points and
Clark controlled position
number three with 27 points.
The Tigers were paced by
O. Young who captured first
place in two running events
and two field events.
Young won the one mile run
with a 4.48.5 time mark and
the 880 yard run with a 2:08.3
clocking. In the field, he posted 
a 15' 11½" in the board
jump and captured the triple
jump.
In other running events,
Morris Brown's Alford Jenkins 
was clocked 10.3 in the
100 yard dash and 23.7 in the
220. Jenkins is a freshman
and star football player.
J. Allen of Morehouse was
tough to beat in the hurdles.
He captured the high, hurdles
in a 15.9 timing and posted a
50.5 in the low hurdles.
Morehouse took both relays, 
producing a 45.2 in the
440 and 3.45.2 in the mile relay. 

Atlanta school will run in
the annual Tuskegee Relays
Friday and Saturday at Tuskegee 
Institute.
Mile Run - Young, Morehouse; 
Gibson, Morehouse;
Russell, Clark; James, Morehouse. 
4.48.5
440 Bun-Lawson, Clark;
Walker, R. Morehouse; W. Smith
MBC; Wilson, Morehouse. 52.
5
100 Yard Dash - Jenkins,
MBC; Bonne, Clark; Grant,

Morehouse; Swanson, Morehouse. 
10.3
High Hurdles-Allen, Morehouse; 
Massey, MBC; Gaston,
Morehouse. 15.9
880 Run- Young, Morehouse
Russell, Clark; James, Morehouse; 
W. Smith, MBC. 2:08.3
Two Mile Run - Gibson
Morehouse; James, Morehouse; 
11:19.7
Low Hurdles-Allen, Morehouse; 
Davis, MBC; Gambrell,
Morehouse.
Mile Relay - Morehouse. 3:
45.2
440 Relay - Morehouse,
Morris Brown, Clark. 45.2
Triple Jump - Toung, Morehouse; 
Grant, Morehouse:
Rutledge, Clark; Grant, More
MBC. 
19' 11½".
Pole Vault - Denson, MBC;
W. Smith, MBC. 10 feet.
Shot Putt - Costen, MBC;
Neal, MBC; Brinson, MBC;
Perram, Clark. 46' 6".
Discus Throw - Parram,
Clark; Costen, MBC; A.
Smith, Morehouse; Neal,
MBC.
Javelin - A. Smith, Morehouse; 
Massey, MBC; Costen,
MBC; Rutledge, Clark. 165' 9"
High Jump - Daniels, MBC;
Jasten, Morehouse; W. Smith,
MBC; Denson, MBC. 6 feet,
house; Jenkins, MBC.
Broad Jump - Young, Morehouse; 
Grant, Morehouse,
Rutledge, Clark; Jenkins,


Opponents 
like James J. Woody
are "eatin' money" to unbeaten 
heavyweight George Foreman. 

Since turning pro 18 months,
ago, Big George has been one
of the world's busiest heavyweights. 

 his 18th
consecutive victim and 15th
knockout just as expected,
being stopped in three rounds
after absorbing heavy punishment. 

But for Foreman there will
be little time to rest. On April
29, he is scheduled to meet
Aaron Eastling in Cleveland,
Ohio, and in May he has a
tentative bout with Scrap Iron
Johnson.
 say much against
fighting so often," Foreman
said. "That's my eatin'
money. Without all those fights
I'd just waste away to nothin'.
As long as I'm fighting they
can say 'my goodness, how
good George looks.' I'd look
terrible if I couldn't fight."
Woody was battered into the
ropes twice in the first round
and blood spurted from his
nose, and in the second a
trickle of red came from a
lump beneath his left eye.
Woody has fought only 21
times, including six losses, in
seven years as a pro.
 Colon had
to pry Foreman away from
Woody, who cringed on the
ropes trying to cover up, to
end the bout at 32 seconds of
the third round, but the crowd
still booed, expressing its resentment 
for having the show
cut short.

George Foreman Whips
Woody For 18th Victory
Opponents 
like James J. Woody
are "eatin' money" to unbeaten 
heavyweight George Foreman. 

Since turning pro 18 months,
ago, Big George has been one
of the world's busiest heavyweights. 

 his 18th
consecutive victim and 15th
knockout just as expected,
being stopped in three rounds
after absorbing heavy punishment. 

But for Foreman there will
be little time to rest. On April
29, he is scheduled to meet
Aaron Eastling in Cleveland,
Ohio, and in May he has a
tentative bout with Scrap Iron
Johnson.
 say much against
fighting so often," Foreman
said. "That's my eatin'
money. Without all those fights
I'd just waste away to nothin'.
As long as I'm fighting they
can say 'my goodness, how
good George looks.' I'd look
terrible if I couldn't fight."
Woody was battered into the
ropes twice in the first round
and blood spurted from his
nose, and in the second a
trickle of red came from a
lump beneath his left eye.
Woody has fought only 21
times, including six losses, in
seven years as a pro.
 Colon had
to pry Foreman away from
Woody, who cringed on the
ropes trying to cover up, to
end the bout at 32 seconds of
the third round, but the crowd
still booed, expressing its resentment 
for having the show
cut short.

Atlanta Country Club Will
Be In Top Shape, May 21-24
Participant in the 1970 Atlanta 
Golf Classic will find
course the Atlanta Country
Club course in its best condition 
since the first PGA
tournament was held here in
1967.
Davis Love, host professional, 
says the club has made
tremendous progress since the
1969 tournament and predicts
that the course will be among
the best conditioned stops on
the 1970 tour.
"I'd be willing to bet that
the touring pros wont find,
five courses on the tour any
better than curs should be for
this year's tournament," Love
says. "I certainly don't think
that they will find any greens
in better shape than outs will
be."
Love credits greens superintendent 
George Burgin and

committee chairman Don Yates
with the overall progress the
course has made in the last
four years and in particular
developments since last spring.
"We have, in my opinion."
Love says, "the best greens
superintendent in the world
working with the best committee 
chairman possible and you
can't beat that combination.
Dan Yates has been involved
with the greens supervision
since the course has been under 
construction and be has
made a tremendous contribution." 
He works hard to get
the budget considered George
Burgin needs and they both
concentrate on getting fee
maximum value out of every
dollar. They have been responsible 
for the course making 
tremendous strides each
year."
In its fifth season the Atlanta 
layout is still considered
young course which is why
Love's enthusiasm is so strong.
"The golfers won't find anything 
different this year. We'
ve concentrated on getting our
course in the best condition
possible. No changers have
been made on any of the
holes and none are anticipated 
until the course is like we
want it. A lot of waste land
has been cleared and grass
planted which will make it
much better for spectators
this year."
Love is confident that the
players will be pleased with
the course when they arrive
in a sudden death playoff with
Bruce Dellin on the second
extra hole.
"Most of those players are
good friends of mine and it is
nice to know that they win
find the course in good shape.
I'm very lucky in that reject
and feel that we don't have
to apologize to anyone for our
course. Some club pros don't
have that satisfaction."

CBS To Air
Finals Of
ABA Play-Offs
The final
games in the American Basket
ball Association playoffs will
be broadcast exclusively, live
and in color, on the CBS television 
Network Saturdays,
May 9-16 and May 23 if the
playoffs are still in progress
2 to 4 p.m. EDT.
Don Criquil will call the
play by play and Pat Summerall 
will provide the color commentary. 

The ABA begins its play offs 
this weekend. In the East
Division, the Indiana Pacers
meet the Carolina Cougars, and 
the Kentucky Colonels
meet the New York Nets, with
the winners facing each other
in the East Division finals.

IDID IT —
 Houston Astros outfielder Jimmy Wynn shows the
seat his home run hit to the Upper Level (yellow) the Astrodome 
on April 12 against the Atlanta Braves. The seat is
450 feet away from home plate and has been marked with a
Toy Cannon, Jimmy's nickname. Looking on is Astros third
baseman. Doug Rader, the only other player to hit a homer in
the Yellow level of the Astrodome in the five year history of
the stadium. Rader's chair is marked with a Red Rooster, his
nickname.

Baseball School Operating
Now In Metro Atlanta Area
It is the Honest Opinion of
this writer that the baseball
school will be a great help to
all of our ball players, ages 1625. 

Schools in Atlanta have
been without this kind of
schooling and coaching and
this is why os few have been
without this kind of schooling
and coaching and this is why
to few of our young players
never get any farther than a
visit to some Scout's ONE
DAY CLINIC.
The staff members for this
school have been hand-picked
and screened very carefully.
These coaches nave devoted,
love for the game, and KnowHaw. 
But above all else, they
have time, patience, and a
Godly understanding.
This newly organized School
News co-sponsors, funds, financial 
aid from American and
National Baseball Leagues,
businesses, or personal investments. 

As for now this school has
10 of the finest BASEBALL
PROSPECTS since by-gone
days of Red Moore Pee-Eye
Butts, Don Reeves, Babe Davis, 
and Chin Evans.
If Pistol Pete Maravich is
worth 2 millions, Gabby firmBaseball 
players in the

Metro-Atlanta areas and the
nearby counties shall have in
the future many chances and
advantages to become professional 
ball players. Coach
"Gabby" Kemp, a former AllAmerican 
college player, is
opening a school in Atlanta.
"Gabby" Kemp began his
amateur career with the Atlanta 
Tigers in 1930. Dr. William 
H. (Nick) Harper and
reporter the late Lucious L.
(Lujo) Jones were among his
first coaches. He later became
a member of Jacksonville Red
Caps, (3 times Negro American 
Southern League National 
Champs), Cleveland Buckeyes, 
Memphis Red Soxs, a
player Manager for The Atlanat 
Black Craxs. He also
played Winter Ball in Cuba
and Mexico.
Coach Kemp is a graduate
of Morris Brown College (1940)
He was an outstanding "3 letters 
athlete" for 4 years. He
is a Certified school instructor, 
(25 years), an experienced
and qualified Coach of Athletics. 
Kemp has bad numerous
years and vast experience in
teaching and demonstrating
the basic fundamentals of our
(National Past-time, baseball,
ly knows he has some players
that shall be worth from $25,
000 to $100,000 Dollars.
Registration for this school
begans May 6, to May 9, 1970.
For further information call
or write Coach "Gabby" Kemp
321 Thornton St., S. W. 30315.
Phone 622-6547. A SMALL FEE
is required with each registrant's 
application. Please register 
early. We can only carry 
50 students.
Attention all sponsors of
Little Pony League Boys:
Are you having problems? Do
you need help right now?
Well, you can get it immediately 
by call Gabby Kemp's
Baseball School (622-6547)
and your troubles and problems 
are all settled.
Our school needs qualified
Umpires for this season. If interested 
contact, Mr. John Lemon, 
627-1489.
Mr. John Lemon has been
devoting his time, talents money, 
and Free-Services to keep
baseball alive in Atlanta for
10 or more years. Mr. and
Mis. Citizens. Wont you join
this movement?
All the names and the
amounts of money and donations 
shall be published in our
Local Newspapers.

Ray Berry
Leads All NFL
Pass Receivers
As was
the case with the scoring,
rushing and passing leaders 
in the Pro Football Hall
of Frame's Top Twenty display, 
the leader remained unchanged 
and unchallenged in
1969.
But two American Football
League stars, Don Maynard of
the New York Jets and Lance
Alworth of the Sandiego
Chargers, made significant
moves up the ladder in 1969
and either or both, depending
on how long they stay active,
will soon rank as definite
threats to Berry's career record 
of 631 receptions.
Maynard, in his 11th pro
season, jumped all the way
from 16th place to 9th place
in the overall standings with
64 catches in 1969. With 458
catches on his record, Alworth
can catch Berry with 173 more
catches.
Alworth, who passed a major 
milestone in 1969 by catching 
a pass in a record
96th consecutive game, will
jump all the way to fourth
place with a similar record
in 1970.
The Top Twenty, display at
the Pro Football Hall of Frame
is a newly-designed three-dimensional 
listing of the top
individual lifetime leaders in
scoring rushing, passing and
receiving and differs from the
"established line" in that the
display includes records from
the All - America Football
Conference, as well as the
National Football League and
American Football League.

Horace Reid
Tabbed Coming
"Arthur Ashe'
Horace Reid, competing now
in the 16-year-old boys division 
of the 1970 season, reached 
the quarter finals of 64
draw in the third Annual Easter 
Bowl USLTA Tennis Tournament 
played in New York
City March 25-30.
Before reaching the quarter
finals, Reid defeated the first
round Harry Pinkas, New York
6-2, 6-0 in the second round
Harold Turner, New York 6-1
6-0 and in the third round
Howie Nelson, New York, 6-2
6-1.
In the quarter finals, Reid
after winning the first set
lost to Neal Edwab 3-6, 6-0,
6-1. Edwab lost in the semifinals 
to Grey King, River Forest, 
Ill., 6-2, 6-2. Grey King
who was seeded #3 won the 16
year-old Easter Bowl Championship 
by defeating Billy Martin, 
River Forest, Ill., seeded
#1 4-6, 6-4, 6-4.
Reid who was seeded #8 received 
high acclaim for his
playing as the comming "Authur 
Ashe" in New York Times
feature article by sportswriter, 
Neil Amdur.


Lew
Alcindor got a small hit of
nsolation after one of the
most frustrating nights of his
life on a basketball court.
Alcindor, who missed two
free throws in the final minute 
of his team's 112-111 playoff 
loss to the New York
Knicks, was named as the National 
Basketball Association
Rookie of the Year by a unanimous 
vote.
 center will
receive a check for $500 for the
award.
Alcindor scored 28.8 points
a game in his rookie season
in the NBA to finish second behind 
Jerry West of Los Angeles. 

He also pulled down 1,190
rebounds for a 14.5 average
that was third in the NBA.
Alcindor also led NBA centers 
in assists with 337.
 biggest
contribution was taking Milwaukee 
from a last-place club
into one that posted the best
record in the league over the
last 50 games of the season.
Alcindor, though, appeared
to be on the verge of ending
the season as a loser for the
 were trailing
2-0 in the best-of-seven series
with the Knickerbockers.
Alcindor has a great goal
to shoot for. Bill Russell played
on 11 title teams in 13 years
and Lew would like to match
that—which would be quite a
feat since Russell had a better
supporting cast.
first time in his life in the
playoffs against New York.

Lew Alcindor
Unanimous NBA
Rookie Of Year
Lew
Alcindor got a small hit of
nsolation after one of the
most frustrating nights of his
life on a basketball court.
Alcindor, who missed two
free throws in the final minute 
of his team's 112-111 playoff 
loss to the New York
Knicks, was named as the National 
Basketball Association
Rookie of the Year by a unanimous 
vote.
 center will
receive a check for $500 for the
award.
Alcindor scored 28.8 points
a game in his rookie season
in the NBA to finish second behind 
Jerry West of Los Angeles. 

He also pulled down 1,190
rebounds for a 14.5 average
that was third in the NBA.
Alcindor also led NBA centers 
in assists with 337.
 biggest
contribution was taking Milwaukee 
from a last-place club
into one that posted the best
record in the league over the
last 50 games of the season.
Alcindor, though, appeared
to be on the verge of ending
the season as a loser for the
 were trailing
2-0 in the best-of-seven series
with the Knickerbockers.
Alcindor has a great goal
to shoot for. Bill Russell played
on 11 title teams in 13 years
and Lew would like to match
that—which would be quite a
feat since Russell had a better
supporting cast.
first time in his life in the
playoffs against New York.

Billy Williams
Chicubs, Seeking
1000th Hit Here
The Chicago Clubs' Billy
Williams will become the first
National League player in history 
to play in 1000 consecutive 
games when the Atlanta 
Braves return home to Atlanta 
Stadium against the Cubs
on Thursday night April 30.
Williams set the League
record for most consecutive
appearances on June 29 last
season when he played in his
896th consecutive game,
eclipsing Stan Musial's record. 
Williams went five-for
nine during a doubleheader
that day, including two triples 
and two doubles. He has
not missed a game since September. 
21, 1963.
The Braves play the Cubs
in single games Thursday
(8:05 p.m.), Friday (8:05),
Saturday (8:05) and Sunday
(2:15). Then the Pittsburgh
Pirates come to town for night
games Monday, Tuesday and
Wednesday; and the St. Louis
Cardinals complete the homestand 
with a three-game
weekend series, starting Friday 
night, May 8.
SPECIAL EVENTS: Several
special events will be coming
up during the next homestand
at Atlanta Stadium. Community 
Nights during the span will
be: Griffin on April 30, Chamblee-Doraville 
on May 1, and
Bremen on May 8.
May 2 is a Knothole Club
date and May 5a Ladles Night.

Gordon's.
It's how the English
keep their
gin up!






Let down on the distinctive dryness, the delicate flavour
of Gordon's Gin? Never! Every bottle is based on Mr.
Gordon's original 1769 formula. So you still pour a drier
drink today. A fanatic devotion to our discoverer? Perhaps.
But then any other way just wouldn't be
cricket! And Gordon's wouldn't be the biggest
selling gin in England, America, the world!


Faultless.


A tip by a resident of the
area led to the raid and
arrests.

Golden Elegance China
4 piece place setting for only
$1.39
It's somethin'else.
Introducing new Golden Elegance
China... pure white with a border
of 24-karat gold. So elegant, it's
translucent. When you hold it to
the light, you can see your hand
through it. And when you tap it,
you hear the clear bell-like ring of
quality. Pretty enough for parties,
yet durable enough for kids...
and dishwashers.
Everything about it is expensive
... except the price. Get a 4-piece
place setting for only $1.39 every
time you buy 8 gallons of gasoline
at participating American Oil
Dealers. All the accessories you've
ever wanted are available, too.
Change from your old china to
gold china. Start your set of
Golden Elegance China at
American Oil Dealers.
somethin'else..
from the people who are.
AMERICAN
 1970. The American Oil  Chicago, St.

PROUD SIGMA RHO SORORS–
Two Memphis sorors stood
out at the region Southeastern Regional Conference of Sigma
Gamma Rho Sorority held in Nashville. Mrs. Mary Brooks,
left, the regional director, presided over the convention, and
Mrs. Maridelle Adams, right, was voted Sigma of the Year.

New DAISY
HELD OVER
2nd Big Week
"The family that slays together
stays together"
Bloody
Mama
Shelley WINTERS
COLOR
Under 18 Not
Admitted
— Plus
Jenifer Jones In:
"ANGEL, ANGEL,
DOWN WE GO"