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dc.contributor.authorCrisafulli, Susan-
dc.descriptionThis syllabus was submitted to the Rhodes College Office of Academic Affairs by the course instructor.en_US
dc.description.abstractHow do advertisements convey social, educational, and cultural ideals, and what values are inherent in those ideals? These two basic questions will guide our exploration of the role advertising plays in our society in general and in your life in particular. More specifically, we will consider how advertisements convey ideas about gender roles,race, and socioeconomic status as we explore different advertising markets (singles, kids, sports fans, college students) and different advertising venues( magazines, television, personal ads,and the Internet). How do advertisements get people's attention? What ideals do they suggest their product can offer consumers? What role do they envision their product playing in the world? And what rhetorical, visual, graphic, and aural means do they use to convey such values and ideals? As we explore these issues, we will read different styles and types of essays about advertising, and, of course, we will scrutinize the advertisements themselves. To deepen our understanding, we will analyze, probe,question, challenge, and experiment with the ideas we encounter.en_US
dc.publisherMemphis, Tenn. : Rhodes Collegeen_US
dc.rightsRhodes College owns the rights to the digital objects in this collection. Objects are made available for educational use only and may not be used for any non-educational or commercial purpose. Approved educational uses include private research and scholarship, teaching, and student projects. For additional information please contact Fees may apply.-
dc.subjectEnglish, Department ofen_US
dc.subjectAcademic departmentsen_US
dc.subjectAcademic departmentsen_US
dc.subjectAcademic departmentsen_US
dc.subject2007 Springen_US
dc.titleENGL 151-10, Advertising the American Ideal, Spring 2007en_US
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