Memphis World Memphis World Publishing Co. 1966-02-26 J. A. Beauchamp "MOSLEM WOMEN" — Gordon Parks, internationally famous potographer for Life Magazine, poses by one of his outstanding presentations, "Black Moslem Women," at exhibit showing "The Works of Gordon Parks" at the Time and Life Building Exhibition Center. Others in picture, left, L. H. Stanton, president of Continental Features, right, George S. Hardy, publisher of life Magazine. While this figure is important to those marketing goods and services, it should also be of concern to management of business and industry, upon whose shoulders rest the need to continue to provide Negroes with "that which they can be consumers with!" Despite the high level of Negro income, Negro leadership is continuing to point out what the Negro market could represent to American business and the economy if Negro income was upped. Negro family income continues to be half that of white families, and unemployment continues to be double that of whites. According to government statistics, per capita income of Negroes rose faster than white income in 1963 and 1964, the lant year for which figures are available, and the Negroes' share of total personal income in 1964 was a record. According to the latest government statistics, there were similarities noted in comparison of white and Negro data: By the end of last year, the unemployment ra for married Negro men whose names have not been disrupted by divorce or separation was less than 2 per cent — the same for white men with the same marital status. In 1963 and 1964 combined, 260,000 Negro families went above the poverty line (measured as an income of $3,000). Although there are nine white families for every Negro family, the number of Negro families moving out of poverty in 1964 was almost equal to the number of white families crossing the line. Among Negro teen-agers, however, the unemployment race continued at a high of 25 per cent. According to the U. S. Department of Labor, summer employment, Job Corps Center, and Neighborhood Youth Corps programs are contributing to a reduction in this segment. Adult Negro unemployment, men an dwomen, dropped, to 5.8 per cent by the end of last year, only half as large as in 1961. The continued growth of the Negro market continues to make it a valuable marketing target. The Gibson Report agrees with the President's Council of Economic Advisers when it said: "Improved Negro purchasing power will not fully overcome the effects of discrimination, but it will have a beneficial influence." The $27-bililor purchasing power is not one that can continue to be overlooked, or developed ineffectively. The reasons for the existence of the Negro National Community, and the market it represents are increasing rather than decreasing (See "Does Negro-Oriented Communication Mean Reverse Segregation"-G-R, August 1965), and the means of reaching it are being strengthened. Further, the physical market itself is continuing to concentrate. According to a recent report of the Anti-Defamation League, additional confirmation is added to what experts have said previously: by 1980, Baltimore, Cleveland, Detroit, New Orleans and St. Louis will join Washington, D. C., in having a majority Negro population, and a minority white population, if current trends continue. While many have hoped that the increase in Negro income would ease the Negro "equal opportunity drive," the reverse tends to take place as Negroes learn that the gap in income between them and whites is wideining. Further, as Sterling Tucker, executive director of the Washington Urban League said, in commenting on the recent Census Report on income: "the growing disparities in Negro-white incomes is producing a dangerous social schizophrenia among nonwhiten as well as between whites and nonwhites." It means to Negroes, of course that the "equal opportunity drive" must be kept up — if not stepped up — and the chances are good that the Negro National Community will use its $27-billion purchasing power to buy from companies that are regarded as "friendly" — meaning they provide equal employment opportunity and program advertising, sales promotion, and public relations efforts to the community. While the statistics on Negro income show improvement, remember it is still half that of whites, and widening; Negro consumers want to be appealed to directly; pressure will be kept on business and industry management not only to hire Negroes, but to upgrade them; companies regarded as "friendly" will probably have the greatest Negro support; the $27-billion power to purchase goods and services exists now, and should be sought; Negro concentration of population continues to build; and Negroes are now in the heavy buyer category in a number of consumer . Negroes comprise the largest minority in America, and their prior conditioning and constant social upheaval has conditioned them to think, consider, and respond as Negroes. There is not much in the forseeabel future to change this. Companies who now or probably will enjoy sales success in the future among Negro consumers will be those that use the formula of recognition, identification, and in vitation. With this formula any company that is sincere about marketing to Negroes can establish rapport and achieve an improved sales position in what continues to be a growing market. The National Association of Market Developers will meet in convention in New York City, May 18-21, under the direction of Herbert. H. Wright, chairman of the NAMD Board, and a public relations executive of Philip Morris. This will mark the 13th annual convention of the professional organization of sales, advertising, marketing and public relations specialists whose major functions are directed to development of the Negro market. Some 200 members are expected to attend. For further information on the NAMD, and its convention, write: Burt E. Jackson, Executive Director, NAMD, P. 0. Box 2826, Washington, D. C. 20013. Chesebrougn-Pond's Inc., has launched an extensive advertising schedule in the Negro market for its "Vaseline" petroleum jelly. The company, is using some 33 Negrooriented newspapers throughout the U. S. Each advertisement in the current six-month schedule will feature a woman endorsing the product, and, pointing up personal care uses. The campaign is supported by publicity showing the product in use by Negro models. Detroit's Motown Record Corporation finished 1965 number one in total single record sales for the year, according to Billboard Magazine tabulations. Negro - owned Motown has grown to become the largest independent record manufacturer in the U. S. Pepsi-Cola Company will sponsor its "Fourth Annual Pepsi-Cola International Golf Tournament," in Jamaica. West Indies, July 8-14. Jackie Robinson is the honorary chairman of the Tournament, which will be held at the Runaway Bay Hotel Golf and Country Club. The Tournament attracts the nation's top Negro golfers. Ozark Air Lines is using the St. Louis Argus, in behalf of airline passenger traffic development. Reters Furniture Store on New York's 126th Street, has been purchased by Kenneth Sherwood, New York Negro businessman. Reters, a six-floor, 10,000 square foot per floor property, is one of the largest retail businesses on Harlem's main business aery. Sherwood received a $2000,000 loan from the Small Business Administration—the highest ever given on the East Coast, and the second highest in the Nation. Party Tyme products, Inc. New York, which makes a line of nonalcoholic cocktail mixes to which liquor is added, named Emmett Ashford as brand manager. Ashford, the first Negro umpire in major league baseball history is being brought up from the Pacific Coast League. In the PCL, he has been umpire for the past 12 years and umpire-in-chief for the past three. One of the most probing looks at a major city Negro population is the publication "A Profile of the Detroit Negro, 1959-1964," prepared by the Research Department of the (Detroit Urban League. The booklet presents a look at the Negro in population, housing, education, the labor-economic position, vital statistics, health, and welfare. In Detroit, the Negro population is placed at ground 520,000 or approximately one third of the total population of the city of Detroit. The booklet also contains Negro ownership characteristics in a wide range of products, including colthes washers, refrigerators, "food freezers, TV sets, automobiles, telephones, and other products, Copies of the booklet are available at $1.00 each Write, Mr. Francis A. Kornegay, Executive Director, Detroit Urban League, 208 Mack Avenue, Detroit, Michigan 48201. Beginning in March 1966, the Afro-American Newspapers will launch a monthly magazine supplement tailored to timely subjects. Their titles include Women's Beauty Care. Food Spectaculars, Good Homemaking, Travel and Vacation, National Cookbook, Outdoor Living, and others. The magazine supplement will be distributed in the Afro's primary circulation area (150,000 A. B. C.) through its editions in Baltimore, Washington, New Jersey, Philadelphia, Richmond, North and South Carolina. The first magazine supplement published by the Afro was its recent "Holiday Hosting." For a sample copy, write; Kenneth O. Wilson, Vice President, Advertising, Afro American Newspapers, 28 N. Eutaw Street, Baltimore, Md. Tuesday, which is circulated in newspapers in 10 markets will also have a separate magazine, to be sold on newsstands. The over will be the only change in the material a earing in the newspaper supplement. The new magazine is expected to go on sale in March in some 50 cities other than those where it is currently being distributed. For a sample copy, write: W. Leonard Evans, Jr., Publisher, Tuesday, 55 Third Avenue, New York. New York 10016. New Lady, a monthly magazine of particular interest to Negro women, has inaugurated publication on the West Coast. Its charter issue carries features on foods, beauty, films health, plays, television, and other topics. New Lady is interested in material of particular interest to women. For a sample copy, write: W. Warner Beckett, Publisher, New Lady Magazine, 1185 A Street, Hayward, California 94541. Two of the nation's "big six" civil rights groups, the NAACP and C.O.R.E., have elected new top executives. Retired Boston industrialist kivie Kaplan, 61, was elected president of the NAACP. Floyd B. McKissick, a 43-year-old Durham N.C. lawyer was elected national director of C.O.R.E., to succeed outgoing national director James Farmer. Farmer leaves C.O.R.E. March 1, to head a national literacy and job training campign sponsored by Federal and private anti-poverty funds. COMB AWAY GRAY WITH THIS COLOR COMB BRUSH Just comb and brush to add color tone. Washes out. Will not rub off. NOT A DYE. Easiest, quickest way to add color gradually AVOIDS THAT SUDDEN DYED LOOK, Brush attached for removing excess coloring. Prevents soiling, rubbing off. Comes in Plastic Case, Can be carried in pocket or purse. Comes in all shades: Black to Platinum Blue. Just write, state shade. Pay only $1.98 on delivery plus postage Money back if not delighted. Gold Medal Hair Products, Inc. Dept. St.1, Brooklyn 35, New York Urban Studies Center To Get A Big Grant Professor James Q. Wilson. Director of the Joint Center, said that this long-term support would insure the continued growth of the two universities of teaching and research on urban affairs and would make possible a sustained effort to relate the work of the universities to the major urban issues of the day. "This grant," said Professor Wilson, "is a vote of confidence by the Ford Foundation in this unique experiment in collaborative research by M.I.T. and Harvard and a welcome recognition of the need for a long-term commitment to urban studies comparable to the commitment already made to international studies." The Joint, Center, founded in 1959 by M.I.T. and Harvard, has been supported in the past by two three-year Ford Foundation grants as well as by funds from other foundations and government agencies. More than 25 graduate students and over 30 scholars and professional persons from the social sciences, the humanities, city planning, and urban design are affiliated with the Center. Their work includes basic research as well as advisory and planning efforts. The Center is governed by an Administrative committee of deans, chaired by Dr. Carl Floe of M.I.T., and by a Faculty, Committee of professors, chaired by Professor Kevin Lynch of M.I.T. Among the tasks confronting the Joint Center during the coming year, according to Professor Wilson, ate completing a five-year program of advising the Venezuelan government on the development of a new city expanding a metropolitan Boston studies program that will bring the talents of scholars to bear on Key local issues; developing of the Joint Center as an important source of urban data; and increasing in the various schools and departments the number of faculty, and students with an interest in and competence for urban studies. Greenhouse In Round Plant specimens are flourishing in a German greenhouse, thanks to a unique "spin in the sun" tower. The seedlings are placed on a conveyor belt that moves continually along the inside walls of a 75-foot, plastic-skinned, circular tower. As the plants, revolve, they are exposed alternately to the sun and shade. The trip also takes them past a work station where attendants examine, treat and water them as necessary. WIGLET HAIR STYLES Created for the woman who needs hair at the top near the crown on her head. Look so natural, no out would ever guess. Combs and fills into the, top crown of your head. EASY TO SET, ATTACH, RESTYLE COMES IN REGULAR AND THICKER STYLES! Jet Black Off Black Dark Brown Mixed Grey $3 extra An all-male criminal court jury Thursday sentenced five Negroes to the life in prison in the mass rape of two young white girls two years ago. The jury, including two Negroes, acquitted two of 10 defendants who had been on trial for four weeks. The defendants were charged with forcing two girls, aged 14 and 16. from a parked car and assaulting them while holding their boyfriends off with a bayonet. Defense attorneys filed a new trial motion immediately after the verdict. Judge Preston Battle said he would hear argument March 18. Given the death pentlty were Charles Hunter, 26; Franklin Wright, 18; Ulous Harris, 21; Earl Foster, 19; and Garfield Houston, 27. Sentenced to 99 years were Elster Benton, 20; Edgar Williams Jr., 20; and Andrew Lee Pearson, 27. Acquitted were Johnny Green, 17, and Amos Lee Marshall, 24. Green and Marshall were not clear in the case, however. The 11 defendants were indicted on two rape counts, one involving each girl, and the trial concerned only the younger girl. NAACP Gain Three New Staff Members The National Association for the Advancement of Colored People has added three additional persons to its professional staff, Executive Director Roy Wilkins announced this week. Julius E. Williams of Maywood, Ill., has been appointed regional director for Region IV covering the states of Colorado, Iowa, Kansas, Minnesota, Missouri, Nebraska South Dakota and Wyoming. A longtime NATCP worker, Mr. Williams has served as Youth council president, branch secretary, branch executive committee member and vice president of the Illinois NAACP State Conference. Theodore H. Meekins, Brooklyn, N.Y., has been employed as a life membership assistant. Prior to joining the NAACP staff, he was a sales accountant and administrative assistant for the Shell Oil Co. Miss Arlene Howell joins the Association as a special campaign worker. Her former experience includes traffic management for New York City Radio station WLIB, as a coordinator and teacher for Mobilization for Youth, and administrator for the New York City Theological Educational Fund. Segregationist Atty. To Appear At Hearing Concerninq Klansmen Segregationist attorney J B Stonier said Friday he had been subpoenaed to appear next week in the House Committee on UnAmerican Activities' Ku Klux Klan investigation. Stoner protested that he had not been a member of the Klan for years, and said it was unfair of the committee to subpoena him when he was representing a number of other witnesses before the committee. Among those he will represent, Stoner said, are Bart Griffin, W Eugene Wilson, and Gene Spegal, acquitted in Jacksonville, Fla., in 1964 of a racial bombing. Another figure in that case, William Rosecranz Jr., who pleaded guilty and was sentenced to prison, also was to appear at the committee hearings, Stoner said. "THE SILENCERS" — Lovely Chicago lass Grace Adkins, prepares to out-shoot Matt Helm, the secret agent of "The Silencers," in the lobby of the Chicago Theatre, where the Columbia release had its world premiere. Miss Adkins scored high in her effort to outdo the shooting ability of Matt Helm, portrayed by Dean Martin. The Irvin Allen production of "The Silencers," is based on one of the Matt Helm books by Donald Hamilton. Dean Martin plays the role of Matt Helm, superspy, ladykiller, and virile adventurer in "The Silencers," which was directed by Phil Karlson, from a screen play by Oscar Saul. Sunday School Lesson The text of our Lesson for today is dedicated to the acceptance of sinners by God, despite their sins. God so loved the world that He gave His only batten Son that the World should be redeemed from sin. The sin of the world was so tremendous in Biblical times, with idolatry, persecution, greed, covetousness, that only a tremendous price could possibly redeem it. Therefore came about the Crucifixion. The world was redeemed through the spilling of Christ's precious blood. It still is being redeemed by that blood, and will continue to be, for man being man, he will continue to sin. Today we have only to pick up any newspaper at random, and the sin of the world glares at us in black, inky headlines. The modus operandi may have changed from days gone by, but the sin remains the same. The cause for that great sacrifice still remains; remaining, too is the vast debt thereby incurred. Responsibility inevitably follows on the heels of privilege. The thinking, caring Christian "will not try to avoid that responsibility. Should he do so, then he is not redeemed. In Christ's death and Resurrection the power of death — physical death — has been broken. The Cross stands beyond the grave, symbolizing a life for us that we can only dimly visualize. It is a promise of things to come, that we will welcome joyously, for it is something better than we will ever, know on this earth. In death, we will shed the boundaries of our earthly being, and realize the vast boundlssness of the spirit. There are those who argue that this life is ail there is. How can they? We may live to be ninety, which is a good long life, by our standards Yet, measured by infinity, our lives on earth are but a passing moment in the infinity of time. Why should we be born, of Woman's travail; why should we go through life, plumbing the heights, and the depths; why should we laugh, speak, dream, weep; why should we suffer and grow, if the ultimate outcome is oblivion? When God made the Universe, it was an ordered universe. Everything has it's time, it's place. Nature is ordered by law. Can one possibly perceive that man — his greatest and most loved creation — would be left to be tossed around fruitlessly in his life on earth? And that nothing further, nothing better, should be ordained for him? The divine doctrines given man by God fit into the ordered pattern of creation; we are compelled to believe them, and therefore necessarily compelled to follow them. In the lesson under study today we are urgently reminded of our obligation to walk with Christ and live according to His noble example. And not the least of the obligations laid upon our shoulders by our redemption is that of redeeming others to Christ's way. We must witness not only by our own personal, conduct, but we should he aggressive in carrying the Christian message to others. Our good fortune should be shared, not selfishly hoarded to ourselves. God intended for the grace dispensed with Christ's blood to embrace all men, not just a select few. MAN REDFEMED The text of our Lesson for today is dedicated to the acceptance of sinners by God, despite their sins. God so loved the world that He gave His only batten Son that the World should be redeemed from sin. The sin of the world was so tremendous in Biblical times, with idolatry, persecution, greed, covetousness, that only a tremendous price could possibly redeem it. Therefore came about the Crucifixion. The world was redeemed through the spilling of Christ's precious blood. It still is being redeemed by that blood, and will continue to be, for man being man, he will continue to sin. Today we have only to pick up any newspaper at random, and the sin of the world glares at us in black, inky headlines. The modus operandi may have changed from days gone by, but the sin remains the same. The cause for that great sacrifice still remains; remaining, too is the vast debt thereby incurred. Responsibility inevitably follows on the heels of privilege. The thinking, caring Christian "will not try to avoid that responsibility. Should he do so, then he is not redeemed. In Christ's death and Resurrection the power of death — physical death — has been broken. The Cross stands beyond the grave, symbolizing a life for us that we can only dimly visualize. It is a promise of things to come, that we will welcome joyously, for it is something better than we will ever, know on this earth. In death, we will shed the boundaries of our earthly being, and realize the vast boundlssness of the spirit. There are those who argue that this life is ail there is. How can they? We may live to be ninety, which is a good long life, by our standards Yet, measured by infinity, our lives on earth are but a passing moment in the infinity of time. Why should we be born, of Woman's travail; why should we go through life, plumbing the heights, and the depths; why should we laugh, speak, dream, weep; why should we suffer and grow, if the ultimate outcome is oblivion? When God made the Universe, it was an ordered universe. Everything has it's time, it's place. Nature is ordered by law. Can one possibly perceive that man — his greatest and most loved creation — would be left to be tossed around fruitlessly in his life on earth? And that nothing further, nothing better, should be ordained for him? The divine doctrines given man by God fit into the ordered pattern of creation; we are compelled to believe them, and therefore necessarily compelled to follow them. In the lesson under study today we are urgently reminded of our obligation to walk with Christ and live according to His noble example. And not the least of the obligations laid upon our shoulders by our redemption is that of redeeming others to Christ's way. We must witness not only by our own personal, conduct, but we should he aggressive in carrying the Christian message to others. Our good fortune should be shared, not selfishly hoarded to ourselves. God intended for the grace dispensed with Christ's blood to embrace all men, not just a select few. IRRITATED EYELIDS? Bathe them with LAVOPTIK, the Medicinal Eye Wash, Soothes and relieves sore, burning, itching eyelids; relaxes tired eyes. Get LAVOPTIK, with eye cup included at your druggist, Satisfaction or money back. Presidential Yacht Ordered Mothballed The presidential yacht, Honey Fitz, ordered mothballed by President Johnson, is being refurbished but the White House denied, Friday any connection with the project. Press Secretary Bill D. Moyers told newsmen "the White House has had nothing to do with any plans to refit the Honey Fitz or any other boat." Moyers said the overhauling is a Navy project. He said he was informed by Lt. Col, James E. Cross, Johnson's armed forces aide, that reconditioning of the Honey Fitz was done routinely by the Navy every two years and this is the time for an overhaul." The White House comments were in response to a published report, syndicated columnists Rowland Evans and Robert, Novak that the government was spending $67,000 to do over the 92-foot yacht and had concealed the item under a general heading of "reprogram ming" in the Defense Department budget. Moyers said he was uncertain about the cost of the refurbishing job. The yacht also was used by the late resident John F Kennedy and former President Dwight D. Eisenhower. ONE LITTLE PIMPLE Don't let the tormenting itch of skin miseries drive you to scratch, scratch, scratch. Ease that burning, stinging, as millions of people all over the world do. Use soothing Black and White Ointment. What a comfort! Economical, too. Trial size is 25c, regular size 35¢, and you get 4½ times more in the 75¢ size. Sold on moneyback guarantee. And to keep your skin clean, use mild Black and White Soap. It thoroughly removes surface grime, leaves akin feeling fresh and firmer. Ugly Bumps, Acno Pimples, Simple Ringworm, Burning, Irritated Feet, Red, Irritated Hands, Tetter—Eczema GENUINE OINTMEN BLACK AND WHITE OINTMEN SOLD ALL OVER THE WORLD NAACP Lauds New NYC Police Head, But Not Review Plan Mayor John Lindsay's appointment of the head of the Philadelphia Police Department to the post of New York City Police Commissioner received guarded praise from the NAACP this week but his plan for a civilian review board did not. Speaking of the new Commissioner, Howard R. Leary, Dr. John A. Morsell, NAACP assistant executive director, noted that the appointee "has had the experience of running a police department in a city which has a civilian review board. This experience should serve a constructive purpose here." However, another NAACP official General Counsel Robert L. Carter warned that Leary's appointment "should not obscure the fact that Mayor Lindsay's proposed Civilian Review Board is defective and that it does not provide the independence and impartiality which is essential to the restoration of public confidence in the police." At a press conference held just prior to the Mayor's announcement, Mr. Carter outlined in graphic detail the duplication and unfairness of the existing procedure which allows police to investigate themselves. Citing a recent investigation of police brutality. Mr. Carter said that the "incident illustrates, the need for not just a majority of civilians on the boards, but for a drastic change in the investigation of complaints against the police and in the method of review by the board." The case involved on apparently intoxicated Negro man who was kicked, knocked down and beaten by a policeman on Dec. 20. The assault was witnessed by Ronald Jackson who gave an affidavit of the case to the NAACP. The NAA CP then sent the affidavit to Commissioner Broderick on Dec. 28. On Jan. 18, Mr. Carter said, the Police Community Relations Service notified-him that the matter had been investigated and that the charges had been substantially verified. However, he was told that nothing could be done until another division of the Police Department had made its own investigation. After NAACP protests to Commissioner Broderick, Mr. Jackson wa sinterviewed by the police "accompanied by NAACP Assistant Counsel Lewis Steele. However, when the NAACP received a requested transcript of the interview, it had been substantially edited, "the most daming thing of all," Mr. Carter said. Furthermore Mr. Carter said he had teamed from the Deputy Commissioner of Police that the "Review Board never holds hearings at which witnesses testify but merely reviefs the papers submitted to it. This means that on the crucial issue of credibility the present review procedure is heavily weighte din favor of the police." The NAACP legal head called for substantial changes in the procedure including a completely independent review board, investigations by the board staff of all complains, board hearings in which both complainant and defendant have counsel and the right to cross examine and no prosecution of witness for their testimony. Mr. Carter added that the board should make recommendations to the Commissioner for appropriate disciplinary action. Influenza Outbreak Influenza outbreaks in the Atlanta metropolitan area currently are affecting 10 to 15 per cent of the school population, the State Health Department reported Friday. A spokesman said absenteeism in some metro area schools reached 20 per cent. He said the influenza Type-B virus was isolated in one case at a DeKalf County school. Rather heavy school absenteeism also has been reported in the Columbus area, it was said. The influenza outbreaks in Georgia this winter were first reported in Claxton and Evans counties.