Memphis World
Memphis World Publishing Co.
1951-08-21
Lewis O. Swingler

MEMPHIS WORLD
AMERICA'S STANDARD RACE JOURNAL
The South's Oldest and Leading Colored Semi-Weekly Newspaper
Published by MEMPHIS WORLD PUBLISHING CO.
Every SATURDAY at 164 BEALE — Phone JA. 8-4030
Entered in the Post Office at Memphis, Tenn., as second-class mail
under the Act of Congress, March 1, 1870
Member of SCOTT NEWSPAPER SYNDICATE
W. A. Scott, II, Founder; C. A. Scott, General Manager
LEWIS O. SWINGLER Editor
A. G. SHIELDS, Jr. Advertising Manager
The MEMPHIS WORLD is an independent newspaper — non-sectarian
and non-partisan, printing news unbiasedly and supporting those things
it believes to be of interest of its readers and opposing those things agaisnt
the against the interest of its readers.
SUBSCRIPTION RATES:
Year $5.00—6 Months $3.00—3Months $1.50 (In Advance)

For any information concerning the distribution of THE WORLD, please
contact one of your route supervisors, particularly the one in your respective 
district.

The Negro: A Growing Market
Opportunity

It is no longer news that the U. S. Negro market is important.
It ranks, in population end in purchasing power, with Canada or,
the three Pacific slates, or the Metropolitan area of New York City.
It is getting an increasing amount of attention from advertisers.
But it is still not getting enough, in relation to its potential. It is
one of the greatest, single market opportunities in the U. S. today
for increased sales for advertisers.
That, in brief, explains why TIDE this week has picked as its
Cover Story an examination and appraisal of the Negro market.
It is another in TIDE'S continuing series of "market opportunity articles," 
ones planned to help marketing and advertising build bigger 
sales in areas that have not been fully explored or developed.
The Negro market is as excellent an example as we know, of just
such an area.
We recall that 11 years ago, when the Temporary National
Economic Committee investigated the insurance business, Leon
Henderson queried life insurance agents about certain details of
their market. One agent wrote Mr. Henderson that, although he
operated in a city of 100,000, he had only "15,000 desirable prospects" 
for life prospects. To deplete his market potential that
way, the agent had written off altogether 40,000 Negroes in his
city.
Now, market thinking about the Negro isn't quite that archiac 
today, although it isn't realistically op to date either by a
long shot. Only one of the major insurance companies, for example, 
has withdrawn the "color line", and permitted its agents to
sell "ordinary" life polices on either side of it. Contrast that with
the extraordinary success some of the liquor food, cigaret, drug,
cosmetic and other companies hove had in selling to Negroes.
What they have found out — indeed, what virtually every
company that has gone about it right has found out—is clear and
vital. The Negro is at least as good a customer as the white person 
in the same economic group. The economic breakdowns and
buying habits that prevail among whites follow similar patterns
and characteristics among Negroes, The Negro often is a better
purchaser of advertised brands; he has been subjected so often to
poor products, off brands, and bad bargains that he tends now to
insist an established brands and to be willing to pay for them.
The last time TIDE examined the Negro market in comparable
details was slightly more than four years ago. Some of the particulars 
have changed since then, but the general principles and
conclusions are the same.
They are, simply, that there are hundreds of good sound reasons 
for advertisers to cultivate the Negro market—many of them
outlined elsewhere in this issue. It is the best interest of business,
generally and individually to do so. And most certainly it is in
the best interest of our economic and social welfare to promote the
Negro to his proper place in our marketing and advertising plans.
We hope that, as a result of this examination, and of TIDE'S continuing 
attention to this market, more advertisers will explore and
cultivate it and do so with more speed and success than they otherwise 
might have.

NEEDED: MORE MODERN THINKING

It is no longer news that the U. S. Negro market is important.
It ranks, in population end in purchasing power, with Canada or,
the three Pacific slates, or the Metropolitan area of New York City.
It is getting an increasing amount of attention from advertisers.
But it is still not getting enough, in relation to its potential. It is
one of the greatest, single market opportunities in the U. S. today
for increased sales for advertisers.
That, in brief, explains why TIDE this week has picked as its
Cover Story an examination and appraisal of the Negro market.
It is another in TIDE'S continuing series of "market opportunity articles," 
ones planned to help marketing and advertising build bigger 
sales in areas that have not been fully explored or developed.
The Negro market is as excellent an example as we know, of just
such an area.
We recall that 11 years ago, when the Temporary National
Economic Committee investigated the insurance business, Leon
Henderson queried life insurance agents about certain details of
their market. One agent wrote Mr. Henderson that, although he
operated in a city of 100,000, he had only "15,000 desirable prospects" 
for life prospects. To deplete his market potential that
way, the agent had written off altogether 40,000 Negroes in his
city.
Now, market thinking about the Negro isn't quite that archiac 
today, although it isn't realistically op to date either by a
long shot. Only one of the major insurance companies, for example, 
has withdrawn the "color line", and permitted its agents to
sell "ordinary" life polices on either side of it. Contrast that with
the extraordinary success some of the liquor food, cigaret, drug,
cosmetic and other companies hove had in selling to Negroes.
What they have found out — indeed, what virtually every
company that has gone about it right has found out—is clear and
vital. The Negro is at least as good a customer as the white person 
in the same economic group. The economic breakdowns and
buying habits that prevail among whites follow similar patterns
and characteristics among Negroes, The Negro often is a better
purchaser of advertised brands; he has been subjected so often to
poor products, off brands, and bad bargains that he tends now to
insist an established brands and to be willing to pay for them.
The last time TIDE examined the Negro market in comparable
details was slightly more than four years ago. Some of the particulars 
have changed since then, but the general principles and
conclusions are the same.
They are, simply, that there are hundreds of good sound reasons 
for advertisers to cultivate the Negro market—many of them
outlined elsewhere in this issue. It is the best interest of business,
generally and individually to do so. And most certainly it is in
the best interest of our economic and social welfare to promote the
Negro to his proper place in our marketing and advertising plans.
We hope that, as a result of this examination, and of TIDE'S continuing 
attention to this market, more advertisers will explore and
cultivate it and do so with more speed and success than they otherwise 
might have.

The Dangers Of Too Much
A Methodist Bishop scored a real point in an Atlanta
pulpit some days ago when he told his audience that "historically, 
the Christian Church has made its greatest triumphs
when under persecution and oppression." That is true in
many other phases of life and activity. Extreme oppression
and hardships have been the greatest incentives for Negro
progress in the South. As a consequence, it is not uncommon
to find that most of the Negroes in leading business and professional 
positions in the North are products of the Southland. 

A character in a recent moving picture, speaking of a
young girl who was on the precipice of ruin because of having 
too much money, expressed a lesson which too many
parents learn too late in life, when she said: "It is sometimes
worse to have too much than it is to have too little.'"
The foreigner, in America for the first time, becomes intrigued 
with our fabulous wealth and unlimited opportunities
the like of which can be found nowhere else in the world. The
foreign student, eager to gain the advantages of an American 
education, can be counted upon to head his class for honors 
over American students because he deeply appreciates
the distinct advantages and opportunities which he finds
here. That is why Negro students make their marks when
they are privileged to study and advance in the North.
Thus, it is impossible to say which has worked the most
woe-excessive wealth or debauching poverty. There is a very
grave danger that the American people may assume a superior 
attitude in today's world. They are likely to forget the
viccissitudes and hardships through which other nations are
passing. Our shores have not been invaded, our cities have
not been shelled, our homes have not been damaged, our economic 
resources have not been depleted. No hordes of refugees 
have flooded in upon us in the midst of disaster that has
fallen upon us. Thousands of miles of ocean separate us from
the sight of the wretchedness of the rest of the world. Our
factories are running at full blast and our highways are
cluttered with cars.
In the face of such abundance we are apt to forget that
while Germany and other nations face the threat of too
little, we face the danger of too much. The church itself, as
Bishop pointed out, stands in the midst of its greatest
danger during those periods when its successes are achieved
with the greatest ease. Character shines the brighest when
forced to wrestle with sin and oppression.

Legion Post Plans Welcome
For Korean War Heroes
Plans for welcome-home ceremonies 
for Memphis service men
returning from Korea were further 
endorsed last night with appointment 
of two more committee
by veterans organizations sponsoring 
the program.
There was a thirteen member com
mittee named to represent the
William Neely Mallory Post No.
1965 of the Veterans of Foreign
Wars. And also a second committee 
was chosen at a meeting of the
Autress Russell Post No. 27 Of the

American Legion, and will assist in
receptions for Negro groups.
The proposal that formal welcomes 
be given veterans of the
Korean campaign was made locally 
last week by Lieut. Col. Frank
T. Orehek, senior Army instructor
tor for the Memphis area. The
Memphis and Shelby County Veterans' 
Service will be headquarters
for the program, with Dan E. Dupin 
service officer, serving as roordinator. 

Named to the Legion Post Committee 
No. 27 were:
Taylor C. D. Hayes, chairman of
680 South Lauderdale; Donald V
Jackson, cochairman of 684 Edith;
B. L. Brooks, Carry Walker, Henry
Pilcher, Clifton Setterfield, Major
Van Joseph Malone, Pinkston McDonald, 
Sammie L. Atwater, Samuel 
Christian, Lieut. George W.
Lee, Alonzo Weaver, W. W. Butler, 
William Thomas, Samuel
March, John McFathon, Prof. B
T. Hunt, Dr. R. Q. Venson, Dr. S.
Hickman, Dr Earl R. Bland, Soloman 
Goch and Warren G Morris
Grover C. Burson is commander of
Post 27.

ORIGIN PLAN
Plans for welcome-home ceremonies 
for Memphis service men
returning from Korea were further 
endorsed last night with appointment 
of two more committee
by veterans organizations sponsoring 
the program.
There was a thirteen member com
mittee named to represent the
William Neely Mallory Post No.
1965 of the Veterans of Foreign
Wars. And also a second committee 
was chosen at a meeting of the
Autress Russell Post No. 27 Of the

American Legion, and will assist in
receptions for Negro groups.
The proposal that formal welcomes 
be given veterans of the
Korean campaign was made locally 
last week by Lieut. Col. Frank
T. Orehek, senior Army instructor
tor for the Memphis area. The
Memphis and Shelby County Veterans' 
Service will be headquarters
for the program, with Dan E. Dupin 
service officer, serving as roordinator. 

Named to the Legion Post Committee 
No. 27 were:
Taylor C. D. Hayes, chairman of
680 South Lauderdale; Donald V
Jackson, cochairman of 684 Edith;
B. L. Brooks, Carry Walker, Henry
Pilcher, Clifton Setterfield, Major
Van Joseph Malone, Pinkston McDonald, 
Sammie L. Atwater, Samuel 
Christian, Lieut. George W.
Lee, Alonzo Weaver, W. W. Butler, 
William Thomas, Samuel
March, John McFathon, Prof. B
T. Hunt, Dr. R. Q. Venson, Dr. S.
Hickman, Dr Earl R. Bland, Soloman 
Goch and Warren G Morris
Grover C. Burson is commander of
Post 27.

City Moves Back
To Normal After
1947 Explosion
Texas City, proud of its comeback
from the explosion and fires that
made it a crematory of destruction
on April 16, 1947, will observe its
half-billion-dollar recreation program 
Saturday.
A new 55 acre park, in which has
been built a $200,000 swimming
pool, will be dedicated.
The three and a half hour fulfilled 
dedication is a gay contrast
to the disaster that killed 512, injured 
thousands caused $50 million
in property damage and resulted
in $200 million in damage suits.
To the Texas citians who vowed
would recover and grow bigger and
four years ago that their town
better, the recreation program is
satisfyingly symbolic or a promise
kept.
Their industries have been rebuilt 
and the wrecked $50 million
Monsanto Chemical plant first
link in the chain, of explosions, is
in production again on the same
site
The recreation program, which
gets about five dollars yearly from
every person in the 1950 census, includes: 


Negro Vote

man in the governor's office who
will be friendly with Truman."
Retaliating, Johnson said: White
"is trying to make much of the Negro 
vote he says was given me,"
and added:
"Mr. White tries to tell you that
I am the favorite of the Negroes.
He does not tell you how many Negroes 
voted for him. As a matter of
fact, White has carried the Negro
votes for many years."

Dentist Close

of Libya for immediate independence 
and the Somaliland for their
independence within the next ten
years.
Other speakers on the public program 
were Mayor Watkins Overton,
Dr. J. E. Walker, Dr. E. M. Wilkins. 
Dr. A. W. Jefferson, president 
of the Shelby County Dental
Society, Dr Charles E Thompson,
of Chicago; Dr. R. Q. Venson,
who served as general chairman for
the local convention committee and
retiring member of the Executive
Board of the NDA; Revs. J. A
McDaniel, Rev. H. C. Nabrit,
Prof. B. T Hunt, principal of
Booker Washington High School
Mrs. Cooper E. Taylor, president of
the Ladies Auxiliary, Shelby County 
Dental Society; Mrs. Harry E.
Thomas, of Seneca, S. C. president
of the National Ladles Auxiliary to
the NDA: and Dr. James T Ginn.
Dean of Dentistry, University of
Tennesee.
Dr. Charles E Williams, of Chicago, 
chairman of the Executive
Board, presented an oversize trophy
as an award for meritorious service
to Dr. Robert G. Kesel, of Chicago. 

Mrs. Alice B. Arrington, Executive 
Director of Madison Avenue
Branch YWCA, Baltimore. Mel., addressed 
a capacity house Tuesday
morning. August 14th, at First Baptist 
church. Lauderdale, under
auspices of the Ladies Auxiliary to
the Notional Dental Association.
She spoke on the subject, "Today's
Woman in Today's World" Other
participants on the Welcome program 
of the Auxiliary were prominent 
Memphis women who extended 
greetings to the visiting ladies
Mrs. Bruce Alleyne, national program 
director of the Auxiliary from
Chicago, presented Mrs. Arrington.
Mrs. Raymond L. Jackson, of
Kansas City, Mo., was elected
president of the Auxiliary to succeed
Mrs. Thomas.
Other national women leaders on
hand for the sessions were Mrs.
John Carr, vice-president of the
NDA. who moved up to the position 
of are side nt-elect; Mrs. J. A.
Jackson, secretary-treasurer of the
Auxiliary; Mrs. W. B. Reed, and
Mrs. H. W Williamston regional
vice-presidents.
Memphis hospitality won the
heart and unstinted praise of every
delegate. There were rounds of
social affairs, including a number
tf informal house parties. Scheduled 
receptions included the Smoker
and Cocktail Party respectively for
the men and ladies. Tuesday even
ing . . a Dutch Supper by Union
Protective Assurance Co. Wednesday 
evening, a Picnic outing in
beautiful Puller State Park, Thursday 
afternoon, and a Semi-Formal
Dance Thursday evening at the Hippodrome 
Skating Rink.
Approximately twelve of the dele
gates, 
led by Dr. Charles Thompson,
left Memphis Saturday morning for
a cruise of the Caribbean countries
burring stormy weather. The delegation 
was scheduled to stop in
Miami, Florida where they are
Joined by a dozen more dentists for
the continued journey. The trip to
the Caribbean is being made over
the Pan American World Airways
and will include San Juan, Ciudad,
Trujillo, Dominican Republic, Portau-Prince, 
Haiti, Kingston, Jamaica,
and Camaguey, and Havana, Cuba.
Next Year's convention is scheduleed 
for Houston Texas.

AUXILIARY HEARS
MRS. ARRINGTON

of Libya for immediate independence 
and the Somaliland for their
independence within the next ten
years.
Other speakers on the public program 
were Mayor Watkins Overton,
Dr. J. E. Walker, Dr. E. M. Wilkins. 
Dr. A. W. Jefferson, president 
of the Shelby County Dental
Society, Dr Charles E Thompson,
of Chicago; Dr. R. Q. Venson,
who served as general chairman for
the local convention committee and
retiring member of the Executive
Board of the NDA; Revs. J. A
McDaniel, Rev. H. C. Nabrit,
Prof. B. T Hunt, principal of
Booker Washington High School
Mrs. Cooper E. Taylor, president of
the Ladies Auxiliary, Shelby County 
Dental Society; Mrs. Harry E.
Thomas, of Seneca, S. C. president
of the National Ladles Auxiliary to
the NDA: and Dr. James T Ginn.
Dean of Dentistry, University of
Tennesee.
Dr. Charles E Williams, of Chicago, 
chairman of the Executive
Board, presented an oversize trophy
as an award for meritorious service
to Dr. Robert G. Kesel, of Chicago. 

Mrs. Alice B. Arrington, Executive 
Director of Madison Avenue
Branch YWCA, Baltimore. Mel., addressed 
a capacity house Tuesday
morning. August 14th, at First Baptist 
church. Lauderdale, under
auspices of the Ladies Auxiliary to
the Notional Dental Association.
She spoke on the subject, "Today's
Woman in Today's World" Other
participants on the Welcome program 
of the Auxiliary were prominent 
Memphis women who extended 
greetings to the visiting ladies
Mrs. Bruce Alleyne, national program 
director of the Auxiliary from
Chicago, presented Mrs. Arrington.
Mrs. Raymond L. Jackson, of
Kansas City, Mo., was elected
president of the Auxiliary to succeed
Mrs. Thomas.
Other national women leaders on
hand for the sessions were Mrs.
John Carr, vice-president of the
NDA. who moved up to the position 
of are side nt-elect; Mrs. J. A.
Jackson, secretary-treasurer of the
Auxiliary; Mrs. W. B. Reed, and
Mrs. H. W Williamston regional
vice-presidents.
Memphis hospitality won the
heart and unstinted praise of every
delegate. There were rounds of
social affairs, including a number
tf informal house parties. Scheduled 
receptions included the Smoker
and Cocktail Party respectively for
the men and ladies. Tuesday even
ing . . a Dutch Supper by Union
Protective Assurance Co. Wednesday 
evening, a Picnic outing in
beautiful Puller State Park, Thursday 
afternoon, and a Semi-Formal
Dance Thursday evening at the Hippodrome 
Skating Rink.
Approximately twelve of the dele
gates, 
led by Dr. Charles Thompson,
left Memphis Saturday morning for
a cruise of the Caribbean countries
burring stormy weather. The delegation 
was scheduled to stop in
Miami, Florida where they are
Joined by a dozen more dentists for
the continued journey. The trip to
the Caribbean is being made over
the Pan American World Airways
and will include San Juan, Ciudad,
Trujillo, Dominican Republic, Portau-Prince, 
Haiti, Kingston, Jamaica,
and Camaguey, and Havana, Cuba.
Next Year's convention is scheduleed 
for Houston Texas.

FULL SOCIAL CALENDAR

of Libya for immediate independence 
and the Somaliland for their
independence within the next ten
years.
Other speakers on the public program 
were Mayor Watkins Overton,
Dr. J. E. Walker, Dr. E. M. Wilkins. 
Dr. A. W. Jefferson, president 
of the Shelby County Dental
Society, Dr Charles E Thompson,
of Chicago; Dr. R. Q. Venson,
who served as general chairman for
the local convention committee and
retiring member of the Executive
Board of the NDA; Revs. J. A
McDaniel, Rev. H. C. Nabrit,
Prof. B. T Hunt, principal of
Booker Washington High School
Mrs. Cooper E. Taylor, president of
the Ladies Auxiliary, Shelby County 
Dental Society; Mrs. Harry E.
Thomas, of Seneca, S. C. president
of the National Ladles Auxiliary to
the NDA: and Dr. James T Ginn.
Dean of Dentistry, University of
Tennesee.
Dr. Charles E Williams, of Chicago, 
chairman of the Executive
Board, presented an oversize trophy
as an award for meritorious service
to Dr. Robert G. Kesel, of Chicago. 

Mrs. Alice B. Arrington, Executive 
Director of Madison Avenue
Branch YWCA, Baltimore. Mel., addressed 
a capacity house Tuesday
morning. August 14th, at First Baptist 
church. Lauderdale, under
auspices of the Ladies Auxiliary to
the Notional Dental Association.
She spoke on the subject, "Today's
Woman in Today's World" Other
participants on the Welcome program 
of the Auxiliary were prominent 
Memphis women who extended 
greetings to the visiting ladies
Mrs. Bruce Alleyne, national program 
director of the Auxiliary from
Chicago, presented Mrs. Arrington.
Mrs. Raymond L. Jackson, of
Kansas City, Mo., was elected
president of the Auxiliary to succeed
Mrs. Thomas.
Other national women leaders on
hand for the sessions were Mrs.
John Carr, vice-president of the
NDA. who moved up to the position 
of are side nt-elect; Mrs. J. A.
Jackson, secretary-treasurer of the
Auxiliary; Mrs. W. B. Reed, and
Mrs. H. W Williamston regional
vice-presidents.
Memphis hospitality won the
heart and unstinted praise of every
delegate. There were rounds of
social affairs, including a number
tf informal house parties. Scheduled 
receptions included the Smoker
and Cocktail Party respectively for
the men and ladies. Tuesday even
ing . . a Dutch Supper by Union
Protective Assurance Co. Wednesday 
evening, a Picnic outing in
beautiful Puller State Park, Thursday 
afternoon, and a Semi-Formal
Dance Thursday evening at the Hippodrome 
Skating Rink.
Approximately twelve of the dele
gates, 
led by Dr. Charles Thompson,
left Memphis Saturday morning for
a cruise of the Caribbean countries
burring stormy weather. The delegation 
was scheduled to stop in
Miami, Florida where they are
Joined by a dozen more dentists for
the continued journey. The trip to
the Caribbean is being made over
the Pan American World Airways
and will include San Juan, Ciudad,
Trujillo, Dominican Republic, Portau-Prince, 
Haiti, Kingston, Jamaica,
and Camaguey, and Havana, Cuba.
Next Year's convention is scheduleed 
for Houston Texas.

KILL'EM WITH KINDNESS

Copyright, 1950 by Boll Publishing Co.,
Distributed by king Features Syndicate
SYNOPSIS
Detective Macs McGann and also jockey
grazier Farwell tell police now they heard
a shot and found the body of marrying
playing Ronnie Tompkins in the millionaire's 
New York home. Released. McGahn
goes to meer oretty Chary Jones, a model
Tompkins noped to make Wife No. 7. Be
notes detectives shadowing him.
CHAPTER SIX
MRS. McGANN'S little boy was
going to look like a great detective 
in the daily prints, he thought
with a shudder. His fine new
agency was due for a million dolars 
worth of publicity — all bad.
Still be had a choice: he could
either solve the case or apply for
oakery route in East Orange.
Yes, it was going to be a great
advertisement, Call on the McGann
protective agency put first make
your will Held like to see Ronnie
Tompkins will Now there would
be a juicy item for all concerned.
Slowly the trailing car eased to
the curb behind him and across
the street McGann stepped briskly
over 60th Street, seemed about to
pass in front of the Sherry-Netherland 
Suddenly he turned left instead 
and ran lightly down the
steps or the BMT subway. He
pressed a coin into the slot and
clicked through the turnstile, then
moved swiftly to the edge of the
platform and put a post between
himself and the steps.
In a moment there was a fearful
clatter on the stairs and a bulky
figure, shoved through the turnstile. 
McGann peeked around his
post. The figure moved agitatedly
along the platform and a red face
swung Jerkily to and fro.
McGann came around, pushed a
penny into the peanut machine and
began a spirited struggle with the
mechanism. The bulky figure subsided 
at sight of him and the red
face was policed innocently into a
tabloid the headlines of which
screamed. "Ronnie Tompkins Murdered!" 

McGann sauntered to the far end
of the platform He noticed that
Red 7ace was content to sidle to
the middle of the station where he
could still Keep his quarry in view.
A taint roar Ear down the track
mounted steadily in intensity. With
a final shattering blast the train
raced into the station, Halted with
s violent lurch. Automatic doors
slid back and a score of passengers 
stepped off.
McGann got on. So did Red
Face and a dozen others. McGann
stayed close to his door. For a
moment the train hesitated at the
now empty platform. Just as the
door started to close, McGann
hopped back to the platform.
The train started, gathering
speed quickly. McGann thought he
could see Red Face glaring through
a window of the departing car. He
looked around swiftly. The place
was almost deserted.
Ahead of him stretched an almost 
interminable platform leading
away from the kiosk where be recently 
had descended. That entrance 
now would be strictly off
limits. Red Pace's partner undoubtedly 
was silting up there in his
car watching, just in case he
slipped away and tried to backtrack 
The maneuver he had in
mind should bring him out somewhere 
else—at a point where he
could not reasonably be expected.
He walked as fast as he could
without attracting undue attention
until the platform ended in a flight
of stairs leading upward and he
dad to emerge. When he finally
gained the sidewalk be bad to look
around to orient himself.
Mole like, he had passed under

Fifth Avenue diagonally, under
Fifty-Ninth Street, and was now
on Central Park South, a good two
blocks away from the point at
which he bad gone underground.
He breathed a brief prayer of
thanks for New Jerk. Wonderful
Eon went down into the subway,
you never came up in the same
place twice. Antidote for monotony, 
too.
He looked at his watch; it was
9:58. The strategem which had
Bern Red Pace on a ride would
not necessarily give McGann the
night in which to lolter if he
didn't succumb to apoplexy, too
much to hope for, the tail would
hop off at the next, station, call
headquarters and flash, word by
radio to his partner sill in the
car to be on special lookout.
However, he was not likely to do
that. McGann grinned happily to
himself. It would be too public
an announcement that he had been
ditched. No, the shadow probably
would take the time to return on
the next train, meanwhile preparing 
his story, of now he had paused
but a moment to assist the elderly
Lady only to and that his ungallant
tailee had vanished.
Approaching the Plaza, he
glanced across at Saint-Gaudens
bronze victory statue of William
Tecumseh. Sherman, and the line
of horses and glistening carriages
drawn up along the opposite curb.
Lamps flickered at the aides of
the ancient vehicles. Some of the
equally ancient drivers dozed on
the high, seats or stood beside the
horses' beads. The hackies all wore
tall silk hats and looked strangely
incongruous against the backdrop
of modern Manhattan.
The detective darted between
moving cars and gained the Plaza
proper. It was gratefully gloomy
here: he could barely make out
the graceful statue of the lady
above the fountain. The waters
had been turned off for the season,
but there were still enough leaves
on the trees to soften the glow
of the avenue's lofty lights.
It was exactly 10 o'clock McGann 
approached the fountain.
Charity Jones was huddled forlornly 
on the stone ledge. She had the
green coat drawn about her and
the hatbox was on the flagstones.
On top of it were the morning tabloids, 
the only newspapers out at
that hour.
"I'm glad you waited," McGann
said. She looked up and he could
see the hurt shock on her face.
Her voice was lower than he had
remembered it from the house. "I
didn't know what to do." she said.
"I must have had ten cups of coffee 
in a little place over on Lexington, 
and a boy came in with the
papers."
"I'm sorry," McGann said.
"Yes." She stood up, and he was
surprised to see that for a model
she was not tall in heels she
would barely come to his line of
vision. "He was a dreadfully unhappy 
men," she said. "But to die
like that—it—have they caught
her?"
"Her who?" McGann said.
"Oh." One of the white gloves
went to her lips as though a secret
had escaped. She shook her head.
"Really, I don't know why I said
that It's just 1 guess" — she
gestured helplessly — "well, there
were so many women in Ronnie's
life 1 just assumed—"
McGann nodded. "It's a natural
assumption," he said. "Still I don't
know why any or them should
want to Kill him. He always treated 
them generously didn't he?
He was looking around even as

he spoke. The headlights of a car
which moved too slowly to please
him, glided south alone Filth Avenue. 
McGann half swung, watching 
it from the tall of his eye. By
this time, his chum could nave retamed 
from his impromptu
journey.
Chary Jones Dent and picked up
the ribbon at the hatbox. She let
the newspapers slide to the ledge
He could see her better omen she
again faced him. Her eyes were
clear beneath level brows. "Mr.
McGann." she said. "I realize now
from the newspapers that you
knew Ronnie was dead when
firs came there tonight. You tried
to bread the news gently—"
"Well there was more to it. 1—"
"Please." she said "That's all
right, appreciate it. I was terribly 
upset and confused so wait'
ed in the restaurant and here partly 
to collect my thoughts and part
ly because you asked me to. But
now I guess Td better go."
"Where? " The car had swung
right around the cornet into 58th
and was creeping west. If it was
Snow White and Red Face they
could not have seen him yet: when
they spotted him they would either
stop dead or speed around the
block to find a better place at
which to pull over and observe
them.
"Why, home," she said. She
paused, as if struck by a sudden
thought. Her voice trembled faintly 
as she added, "Or perhaps Td
everyone tine and trouble if
I went directly to the police and
told them everything—just how I
called there tonight and you—"
"No, don't do that," McGann,
said nastily. "It would only confuse 
them "more." She bad slipped
arms into the sleeves of the
green coat now and ho took her
right arm just above the, elbow.
The car had swung right again,
into the little street before the
Plaza Hotel, and its course now
would bring it closer to them every
instant.
McGann thought rapidly. If
Chary Jones had anything to hide,
she was being amazingly cool
about it. Was she even baiting
him a little? She certainly was
not the picture of the grief-stricken
fiancee, whose dream of marital
bliss had been punctured by a
twirty-two.
"Move fast," he said, "Spies are
closing in." He whirled her about
and marched rapidly toward Fifty.
Ninth Street and the waiting line
of carriage on the far side. Her
arm felt firm through the soft
wool of th sleeves. When she appeared 
to hang back, he tightened
his grip. "Just a few more minutes." 
he said urgently. "Highly
important," She walked faster
then and they dodged through
traffic.
He helped her quickly up into
rubber-tired victoria and sprang
after her. He thought, if they look
for me in one of these things
they've got more imagination than
I give them credit for. He pulled
the heavy blanket up until only
his eyes could be seen above it.
The hack driver turned around,
and looked in surprise at the blanket 
surmounted by a pair of eyes
which seemed to have taken possession 
of the back seat. McGann's
voice was muffled. "Through the
park, James," be said. He saw the
homicide car make a slow turn
fifteen yards away, and he poked
a warning finger out from beneath
the blanket.
"Drive like the wind," he added
dramatically, "or I shan't be responsible 
for the consequences!"

Copyright, 1950, by Bell Publishing Co. Distributed by King Features Syndicate.

X-Ray Examinations Of
The Week Are Announced
The mobile chest X-ray clinic that
Visited Handy Park last Thursday
was pronounced a success by Mr.
J. K. Davis. Negro Programs Secretary 
of the Shelby County Tuberculosis 
Association. The exact number 
x-rayed on Thursday was not
available at this time, but has been
estimated at slightly less than 150.
At least twenty per cent of those
x-rayed had never had an x-ray before. 
Most of these were over 55
which is now where the disease is
beginning to strike with more frequency 
After the x-ray, these people 
were astonished with how simple
and quick it all was. One person
commented that it was almost just
like having a picture taken Which
is exactly the principle of the chest
x-ray, except it is a picture of the
inside of the chest. With this picture, 
skilled technicians can find the
earliest signs of tuberculosis, and
often many other diseases of the
chest cavity.
Everyone who was x-rayed displayed 
their enthusiasm in the following 
comments:
Mr. Anais Pygem, 511 Rockally
St.
"This was my second x-ray. Until
a year ago. I never knew how important 
an x-ray was to my health
but I'll get one every year now."
Miss Letishie Hardwick, 1347
Quinn:
"I saw the story about where the
x-ray was going to be in The Memphis 
World and made myself re
member to go down to Handy. My
last x-ray was two years ago, and

since I work in a furniture factory
I felt it would be dangerous to my
health if I waited any longer. I feel
an x-ray is very, necessary, because
if TB is caught in time, I could be
cured. I want to be sure I don't
have TB or any other kind of sicknes." 

Mr. Frank Flax, 154 Hernando:
"I have been getting an x-ray
check-up annually since 1947.
Every since my first one, I realized
how important it is, and I never
miss having one."
Mr. George Bellard, 1440 Woodward
St.
"I never have had an x-ray before 
and if, I'd known how easy
and everything it was, T, wouldn't
have waited. A friend of mine had
one this morning and persuaded me
that I ought to come on up here. I
 fine thing, and I'll get
one every year from now one.
Everybody should have one."
Miss Coreen Callway, 203 Beale
Avenue:
"I have been having chest x-rays
for the past ten year I was just
passing by and saw the sign and
came over, because it would save
me a trip to the clinic. I don't want
to have TB and this it she best way
I know to keep from having it."
The next trip to Handy Park by
the mobile x-ray unit will be on
September 21, from 3 until 9, for
the benefit of those who are working 
and unable to come during the
day.

Monday August 20
Parkview Motel (70)
1914 Poplar Avenue
Stedland Jersey Farms (25)
Germantown Tenn.
Tuesday, August 21
Schneider Bakery (75)—
262 Vance Avenue
McMillen Feed Mills Inc. (60)
2301 Latham.
Kay's Cockle Co. (35)
1424 Florida
Wednesday; August 22
St. Peter's Orphanage (110)
1853 Poplar Avenue
Thursday, August 23
Grisant! Cafe and Community
2374 Summer Avenue
Cedar Grove Dairy (40)
Cedar Grove Road
Friday, August 24
Sam Shainberg Dry Goods (65)
285 Union Avenue.
Herff Motor Co. (100)
295 Union Avenue

Labor Leader
Is Deported
The alleged
Communist. Ferdinand, Smith,
former Maritime executive and
Harlem laber leader, was finally deported 
last week as undesirable and
subversive.
Smith has been under investigatlon 
off and on since 1948, and was
recently held along with some 39
other alleged Reds. He left New
New York City under the custody

of an immigration officer via Pan
American World Airways. Smith
left of his own accord for Jamaica,
British West Indies where he holds
his citizenship.
At the airport to see the deposed
leader off were singer Paul Robeson 
and some 200 sympathizers.
Smith plans to secure work of a
seafaring type and resume his labor
interests in the Caribean.

what's in a name?
LOUIS 
"famous in battle." Not every
Louis lives up to his name, but
ask anyone who has tried it
and he'll tell you Bourbon de
Luxe does live up to its name!


What qualities do you look for in a de luxe
whiskey? Pleasing smoothness? Satisfying flavor? 
Outstanding quality? You'll find them all
in Bourbon de Luxe Kentucky Straight Bourbon.

86 PROOF • THE BOURBON DELUXE COMPANY, LOUISVILLE, KY.
Bourbon de Luxe


Congratulates New Pres.
Of NDA Ladies Auxiliary
Mrs. Harry E. Thomas, of Seneca, S. C., retiring president of
the Ladies Auxiliary to the National Denial Association, extends,
congratulations to her successor, Mrs. Raymond L. Jackson, of
Kansas City, Ma., during the Auxiliary's final session Thursday afternoon, 
August 16th, in the B. f. Hunt Gymnasium.
Both women have been outstanding in their work of the Auxiliary. 


Pabst Blue Ribbon To
Broadcast Prize Fight
On Wednesday, August 22, direct
from Madison Square Garden, New
York, the makers or Pabst Blue Ribbon 
Beer will broadcast world's
light heavyweight championship
contest between present titleholder
Joey Maxim and contender Irish
Bob Murphy.
The scheduled 15-round event will
be broadcast over the Columbia
Broadcasting System's radio network 
beginning at 10:00 p. m.
EDT. Local outlet is station
WEEC and the time is 8:00 p. m.
Maxim, whose last encounter was
a shot at the then heavyweight
champion Ezzard Charles in Chicago 
on May 30 which he lost after
15 rounds, is due to meet some real

competition in Murphy who is rated 
as one of the best fighters in
this division.
Murphy shot into the top brackets
when he beat Jake LaMotta, former
middleweight champion, on June 27
by an 8th round TKO. He previously 
beat such fighters as Danny Nardico, 
Cecil Hudson, Joe Blackwood,
Dan Bucceroni and Henry Brimm.
This fight launches Pabst Ribbon's 
1951-52 season of 41 consecutive 
Wednesday night bouts.

GETTING ACQUAINTED —
Jefferson City, Mo., Aug. 4, 1951—Left to
right. Dr. S. D. Scruggs, President of Lincoln University (Mo.) is introduced 
to the Army's carbine by. ROTC Cadets Odell Nails and
Howard Swonigan. Dr. Scruggs attended a two-day visit to the
Fort Lewis ROTC Camp, Fort Lewis, Washington, with 15 other
prominent educators.

Hard Beverages'
Bad For Country
A Chicago
businessman said today that people
take on too many hard drinks.
In this case, he referred to water.
Emmett J. Culligan said 85 per
cent of the water in America is
hard. And he believes Calcium and
Magnesium are responsible for a
great deal of man's ills.
He also said dairy cows drinking
hard water give less milk.
Culligan is founder of the Culligan 
Soft Water Service