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BUS 486, Senior Seminar in Business Policy, Spring 2012
Planchon, John M. Church, Pamela H. Samaras, Steven
Planchon, John M.
Church, Pamela H.
Samaras, Steven
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Abstract
As the Catalogue description of the course indicates, Senior Seminar requires that you integrate and use concepts presented in your business and economics courses. Further, the Catalogue is explicit in outlining the major areas to be emphasized in the course. Those areas are:
1. appraisal of a company’s situation within the framework of macroeconomic and societal conditions as well as the organizational and economic conditions of the firm;
2. developing objectives and strategies for the firm in the areas of financial operations,
management and marketing;
3. presenting your analyses of business situations through both written and oral
communication.
These areas will be emphasized in the coverage of the seminar. They will be reexamined briefly through class discussion, or at times through short presentations by the
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This syllabus was submitted to the Office of Academic Affairs by the course instructor. Uploaded by Archives RSA Josephine Hill.