Thumbnail Image
Publication

BADM 371-01, Business Administration, Fall 2007

Planchon, John M.
Citations
Altmetric:
Contributor
Photographer
Author
Planchon, John M.
Artist
Editor
Advisor
Keywords
Syllabus, Text, Curriculum, Business Administration, 2007 Fall
Local ID
Collections
Course Syllabi
Show all metadata
Files
Thumbnail Image
2007_fall_BADM_371-01_18320.pdf
Adobe PDF, 19.04 KB
URI
http://hdl.handle.net/10267/10885
Abstract
Marketing Management I is organized around the study of marketing as an exchange process; i.e., how transactions are initiated, motivated, facilitated and consummated. You have studied demand in economics. In this course, you will examine theories, principles and practices aimed at explaining and managing demand—yes, managing demand! Moreover, you will examine the environment within which demand arises and is managed. I hope upon completion of this course you will have sufficient theoretical understanding of marketing principles to understand and explain marketing phenomena in a logically consistent manner. In order to facilitate this understanding, we’ll be using some very noted marketing models to aid in making marketing decisions. The homework exercises used in conjunction with these models will be an important component of the course.
Description
This syllabus was submitted to the Rhodes College Office of Academic Affairs by the course instructor.