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BADM 473-01, International Marketing, Spring 2008

Planchon, John M.
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Planchon, John M.
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Syllabus, Text, Curriculum, Business Administration, 2008 Fall, Academic departments
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2008_spring_BUS_473-01_28321.pdf
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http://hdl.handle.net/10267/10932
Abstract
The international marketing course is designed to provide students with (a) familiarity with the problems and perspectives of marketing across national boundaries and within foreign countries; (b) insights into environmental perspectives of doing business outside the home country; (c) analytical ability to make marketing decisions facing all firms (exporters, licensor/licensee, joint venture firms, firms with overseas subsidiaries) engaged in business outside the U.S.; and (d) knowledge of tools and practices for structuring and controlling marketing programs related to overseas business.
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This syllabus was submitted to the Rhodes College Office of Academic Affairs by the course instructor.