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BADM 472-01, Marketing Management II, Fall 2004

Planchon, John M.
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Planchon, John M.
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Business Administration, Syllabus, Curriculum, Academic departments, Text, 2004 Fall
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2004_fall_BADM_472-01.pdf
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http://hdl.handle.net/10267/1058
Abstract
order to understand and explain business phenomena. The primary methods for attaining understanding and ability to explain business phenomena will be case analyses, student presentations, and discussions. There are several course objectives we hope to attain.
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This syllabus was submitted to the Rhodes College Office of Academic Affairs by the course instructor.