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BADM 371-01 Marketing Mangement I, Fall 1998

Fish, Kelly E.
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Fish, Kelly E.
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Syllabus, Text, Curriculum, Business Administration, 1998 Fall, Text
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1998_fall_BADM_371-01.pdf
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http://hdl.handle.net/10267/2801
Abstract
The course is an introduction to the study of marketing as an strategic exchange process - how transactions in the marketplace are planned and executed. Topics include strategic business planning, strategic marketing, as well as, the design and execution of the marketing mix. Additional depth in the area of strategic marketing will be acquired by student participation in a computer generated marketing simulation. Upon completion of the course the student should have a firm grasp of the fundamental theories of marketing and, how to apply those theories as a business professional.
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This syllabus was submitted to the Rhodes College Office of Academic Affairs by the course instructor.