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BUS 472-01, Marketing Management II, Fall 2011

Planchon, John M.
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Planchon, John M.
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Business, Department of, Syllabus, Academic departments, 2011 Fall, Curriculum
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2011_fall_BUS_472-01_12165.pdf
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http://hdl.handle.net/10267/11226
Abstract
In this course, we'll apply many of the theories examined in Marketing Management I in order to understand and explain business phenomena. The primary methods for attaining understanding and ability to explain business phenomena will be case analyses, student presentations, and discussions. There are several course objectives we hope to attain.
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This syllabus was submitted to the Office of Academic Affairs by the course instructor.