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BADM 452-01 and 472-01, , Cases in Financial Mangement and Marketing Management II, Fall 2007
Pittman, Deborah N. Planchon, John M.
Pittman, Deborah N.
Planchon, John M.
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Syllabus, Text, Curriculum, Business Administration, 2007 Fall
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Abstract
This course should be fun! We don’t mean backslapping, playground fun; rather, it
should be intellectually fun. If you are working as hard as you should in BA 452 and
472, you will feel challenged, lost, and perhaps a little peeved. However, as you progress
through the courses, you will increasingly experience a sense of accomplishment when
you meet the challenge of completing a challenging homework assignment or preparing
and presenting a complex case. You should experience in these courses flashes of
enlightenment—moments when theories, principles and practice come together in a wellstructured
competitive strategy. We hope these flashes will be even more intense because
you will see the interrelationships between finance and marketing strategies: Good
decisions in one area can be totally subverted by poor decisions in the other, and
determining good strategies for both areas (what’s best for the firm) will be the challenge
of this course. You will, we hope, experience the joy and frustration of working with
colleagues on cases. If you are an active participant, BA 452 and 472 will be an exciting
journey for you and for your classmates. However, if you choose not to be actively
involved in the courses, the experience will be a forced march for you and an experience
to be endured by your classmates who must be in class with you.
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This syllabus was submitted to the Rhodes College Office of Academic Affairs by the course instructor.