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BADM 375-01 Business Research, Fall 1998
Fish, Kelly E.
Fish, Kelly E.
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Syllabus, Text, Curriculum, Business Administration, 1998 Fall, Text
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Abstract
The course is an examination of the strengths and limitations of business
research, including the impact of research on managerial decision making. Topics covered will
include research design, sampling, psychological measurement, survey and experimental
methodology, as well as statistical analysis of business data and lastly, uses of artificial
intelligence in business research. Students will design and execute a class research project under
my direction. Upon completion of the course the student should be able to evaluate, as well as,
design, conduct and present business research in a professional manner.
Description
This syllabus was submitted to the Rhodes College Office of Academic Affairs by the course instructor.
