Please use this identifier to cite or link to this item:
Title: BADM 371-01, Marketing Management I, Spring 2007
Authors: Planchon, John M.
Keywords: Syllabus;Text;Curriculum;Business Administration;2007 Spring
Issue Date: Jan-2007
Publisher: Memphis, Tenn. : Rhodes College
Series/Report no.: CRN Syllabi;27329
Abstract: Marketing Management I is organized around the study of marketing as an exchange process; i.e., how transactions are initiated, motivated, facilitated and consummated. You have studied demand in economics. In this course, you will examine theories, principles and practices aimed at explaining and managing demand—yes, managing demand! Moreover, you will examine the environment within which demand arises and is managed. I hope upon completion of this course you will have sufficient theoretical understanding of marketing principles to understand and explain marketing phenomena in a logically consistent manner.
Description: This syllabus was submitted to the Rhodes College Office of Academic Affairs by the course instructor.
Appears in Collections:Course Syllabi

Files in This Item:
File Description SizeFormat 
2007_spring_BADM_371-01_27329.pdf39.73 kBAdobe PDFThumbnail

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.