Please use this identifier to cite or link to this item: http://hdl.handle.net/10267/10885
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dc.contributor.authorPlanchon, John M.-
dc.date.accessioned2011-09-19T18:32:14Z-
dc.date.available2011-09-19T18:32:14Z-
dc.date.issued2007-08-
dc.identifier.urihttp://hdl.handle.net/10267/10885-
dc.descriptionThis syllabus was submitted to the Rhodes College Office of Academic Affairs by the course instructor.en_US
dc.description.abstractMarketing Management I is organized around the study of marketing as an exchange process; i.e., how transactions are initiated, motivated, facilitated and consummated. You have studied demand in economics. In this course, you will examine theories, principles and practices aimed at explaining and managing demand—yes, managing demand! Moreover, you will examine the environment within which demand arises and is managed. I hope upon completion of this course you will have sufficient theoretical understanding of marketing principles to understand and explain marketing phenomena in a logically consistent manner. In order to facilitate this understanding, we’ll be using some very noted marketing models to aid in making marketing decisions. The homework exercises used in conjunction with these models will be an important component of the course.en_US
dc.language.isoen_USen_US
dc.publisherMemphis, Tenn. : Rhodes Collegeen_US
dc.relation.ispartofseriesCRN Syllabi;18320-
dc.rightsRhodes College owns the rights to the archival digital objects in this collection. Objects are made available for educational use only and may not be used for any non-educational or commercial purpose. Approved educational uses include private research and scholarship, teaching, and student projects. For additional information please contact archives@rhodes.edu. Fees may apply.-
dc.subjectSyllabusen_US
dc.subjectTexten_US
dc.subjectCurriculumen_US
dc.subjectBusiness Administrationen_US
dc.subject2007 Fallen_US
dc.titleBADM 371-01, Business Administration, Fall 2007en_US
dc.typeSyllabusen_US
Appears in Collections:Course Syllabi

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