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Title: BADM 452-01 and 472-01, , Cases in Financial Mangement and Marketing Management II, Fall 2007
Authors: Pittman, Deborah N.
Planchon, John M.
Keywords: Syllabus;Text;Curriculum;Business Administration;2007 Fall
Issue Date: 22-Aug-2007
Publisher: Memphis, Tenn. : Rhodes College
Series/Report no.: CRN Syllabi;18322
CRN Syllabi;18329
Abstract: This course should be fun! We don’t mean backslapping, playground fun; rather, it should be intellectually fun. If you are working as hard as you should in BA 452 and 472, you will feel challenged, lost, and perhaps a little peeved. However, as you progress through the courses, you will increasingly experience a sense of accomplishment when you meet the challenge of completing a challenging homework assignment or preparing and presenting a complex case. You should experience in these courses flashes of enlightenment—moments when theories, principles and practice come together in a wellstructured competitive strategy. We hope these flashes will be even more intense because you will see the interrelationships between finance and marketing strategies: Good decisions in one area can be totally subverted by poor decisions in the other, and determining good strategies for both areas (what’s best for the firm) will be the challenge of this course. You will, we hope, experience the joy and frustration of working with colleagues on cases. If you are an active participant, BA 452 and 472 will be an exciting journey for you and for your classmates. However, if you choose not to be actively involved in the courses, the experience will be a forced march for you and an experience to be endured by your classmates who must be in class with you.
Description: This syllabus was submitted to the Rhodes College Office of Academic Affairs by the course instructor.
Appears in Collections:Course Syllabi

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