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Title: BUS 472-01, Marketing Management II, Fall 2011
Authors: Planchon, John M.
Keywords: Business, Department of;Syllabus;Academic departments;2011 Fall;Curriculum
Issue Date: 24-Aug-2011
Publisher: Memphis, Tenn. : Rhodes College
Series/Report no.: Syllabi CRN;12165
Abstract: In this course, we'll apply many of the theories examined in Marketing Management I in order to understand and explain business phenomena. The primary methods for attaining understanding and ability to explain business phenomena will be case analyses, student presentations, and discussions. There are several course objectives we hope to attain.
Description: This syllabus was submitted to the Office of Academic Affairs by the course instructor.
Appears in Collections:Course Syllabi

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