Please use this identifier to cite or link to this item:
Title: BUS 473-01, International Marketing, Spring 2012
Authors: Planchon, John M.
Keywords: Business, Department of;Syllabus;Academic departments;2012 Fall;Curriculum
Issue Date: 11-Jan-2012
Publisher: Memphis, Tenn. : Rhodes College
Series/Report no.: Syllabi CRN;22255
Abstract: The international marketing course is designed to provide students with (a) familiarity with the problems and perspectives of marketing across national boundaries and within foreign countries; (b) insights into environmental perspectives of doing business outside the home country; (c) analytical ability to make marketing decisions facing all firms (exporters, licensor/licensee, joint venture firms, firms with overseas subsidiaries) engaged in business outside the U.S.; and (d) knowledge of tools and practices for structuring and controlling marketing programs related to overseas business. Given that this is the only international marketing course available to you at Rhodes; it will be very broadly based. Further, it will depend upon the other international business courses to provide more specific information for their disciplines—management, finance and accounting. If you desire more depth in any area of marketing, please let me know, and I’ll provide you with additional readings and/or discussion.
Description: This syllabus was submitted to the Office of Academic Affairs by the course instructor. Uploaded by Archives RSA Josephine Hill.
Appears in Collections:Course Syllabi

Files in This Item:
File Description SizeFormat 
2012_spring_BUS_473-01_22255.pdf140.52 kBAdobe PDFThumbnail

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.