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Title: BUS 472-01, Marketing Management II, Fall 2012
Authors: Planchon, John M.
Keywords: Business, Department of;Syllabus;Academic departments;2012 Fall;Curriculum
Issue Date: 24-Aug-2012
Publisher: Memphis, Tenn. : Rhodes College
Series/Report no.: Syllabi CRN;13339
Abstract: In this course, we'll apply many of the theories examined in Marketing Management I in order to understand and explain business phenomena. The primary methods for attaining understanding and ability to explain business phenomena will be case analyses, student presentations, and discussions. There are several course objectives we hope to attain. (1) Attain a more thorough understanding of selected concepts, theories and principles we examined in Marketing Management I and at times apply them to global business as well as domestic operations. (The major focus here will be domestic marketing; however, as you will see, or perhaps have already seen, it is difficult to find any business that is unaffected by global markets.) (2) Develop skills necessary to analyze critically marketing situations and to frame well informed marketing strategies based upon our analyses. (3) Develop skills necessary to present the results of our marketing analyses as well as our recommendations in writing and orally. (4) Develop skills necessary to examine, question, and discuss others’ market analyses. (5) Develop skills of working with others to attain a common goal
Description: This syllabus was submitted to the Office of Academic Affairs by the course instructor. Uploaded by Archives RSA Josephine Hill.
Appears in Collections:Course Syllabi

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