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dc.contributor.authorPlanchon, John M.-
dc.descriptionThis syllabus was submitted to the Rhodes College Office of Academic Affairs by the course instructor.en_US
dc.description.abstractThe international marketing course is designed to provide students with (a) familiarity with the problems and perspectives of marketing across national boundaries and within foreign countries; (b) insights into environmental perspectives of doing business outside the home country; (c) analytical ability to make marketing decisions facing all firms (exporters, licensor/licensee, joint venture firms, firms with overseas subsidiaries) engaged in business outside the U.S.; and (d) knowledge of tools and practices for structuring and controlling marketing programs related to overseas business. Given that this is the only international marketing course available to you at Rhodes; it will be very broadly based. Further, it will depend upon the other international business courses to provide more specific information for their disciplines—management, finance and accounting. If you desire more depth in any area of marketing, please let me know, and I’ll provide you with additional readings and/or discussion. Further, I hope that each student will develop confidence in her or his ability to analyze business situations and to make recommendations based those analyses, develop oral presentation skills through presenting and discussing cases, and develop written communication skills through writing cases.en_US
dc.publisherMemphis, Tenn. : Rhodes Collegeen_US
dc.relation.ispartofseriesCRN Syllabi-
dc.rightsRhodes College owns the rights to the archival digital objects in this collection. Objects are made available for educational use only and may not be used for any non-educational or commercial purpose. Approved educational uses include private research and scholarship, teaching, and student projects. For additional information please contact Fees may apply.-
dc.subjectBusiness Administrationen_US
dc.subject2008 Fallen_US
dc.subjectAcademic departmentsen_US
dc.titleBADM 473-01, International Marketing, Spring 2009en_US
Appears in Collections:Course Syllabi

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