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dc.contributor.authorPittman, Deborah N.-
dc.contributor.authorPlanchon, John M.-
dc.descriptionThis syllabus was submitted to the Rhodes College Office of Academic Affairs by the course instructoren_US
dc.description.abstractThis course should be fun! We don’t mean backslapping, playground fun; rather, it should be intellectually fun. If you are working as hard as you should in BA 452 and 472, you will feel challenged and at times perhaps a little lost. However, you should also experience a sense of accomplishment when you meet the challenge of completing a challenging homework assignment or preparing and presenting a complex case. You should experience in these courses flashes of enlightenment—moments when theories, principles and practice come together in a well-structured competitive strategy. We hope these flashes will be even more intense because you will see the interrelationships between finance and marketing strategies: Good decisions in one area can be totally subverted by poor decisions in the other, and determining good strategies for both areas (what’s best for the firm) will be the challenge of this course. You will, we hope, experience the joy and frustration of working with colleagues on cases. If you are an active participant, BA 452 and 472 will be an exciting journey for you and for your classmates. However, if you choose not to be actively involved in the courses, the experience will be a forced march for you and an experience to be endured by your classmates who must be in class with you.en_US
dc.publisherMemphis, Tenn. : Rhodes Collegeen_US
dc.relation.ispartofseriesSyllabi CRN-
dc.rightsRhodes College owns the rights to the archival digital objects in this collection. Objects are made available for educational use only and may not be used for any non-educational or commercial purpose. Approved educational uses include private research and scholarship, teaching, and student projects. For additional information please contact Fees may apply.-
dc.subjectBusiness Administrationen_US
dc.subject2006 Fallen_US
dc.titleBADM 472-01, Cases in Marketing Management, Fall 2006-
dc.titleBADM 452-01, Cases in Financial Mangement, Fall 2006en_US
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