Memphis World Memphis World Publishing Co. 1956-10-03 Raymond F. Tisby MEMPHIS WORLD The South's Oldest and Leading Colored Semi-Weekly Newspaper Published by MEMPHIS WORLD PUBLISHING CO. Every WEDNESDAY and SATURDAY at 546 BEALE — Ph. JA.6-4030 Entered in the Post Office at Memphis, Tenn., as second-class mail under the Act of Congress March 1, 1870 Member of SCOTT NEWSPAPER SYNDICATE W. A. Scott, a Founder; C. K. Scott, General Manager Raymond F. Tisby ........................Managing Editor Mrs. Ross Brown Bracy...........Public Relations and Advertising William C. Weathers.....................Circulation Promotion The MEMPHIS WORLD is an independent newspaper—non-sectarian and non-partisan, printing new unbiasedly and supporting those things it believes to be of interest to its readers and opposing those things against the interest of its readers. SUBSCRIPTION RATES: Year &5.00 — 6 Months $3.00 — 3 Months $1.50 (In Advance) Out In The Tall Corn Region — They Still Like Ike History was made during the past week when it was disclosed that a popular President, upon the laurels of spectacular achievement and that human interest in every phase of the nation's economics, would be able to meet nearly one half of the people in Denver and equally as many as he lit down upon Iowa's corn-belt. Under his accomplishments, he had but to slightly wave a hand for the applause of the farmers who would not lose faith or become disconcerted upon the exhortation of those who sought political capital from a disturbance in the nation's agricultural arena. On a former occasion the President stated unqualifiedly that he was with the farmer all along. Daily newspapers, magazine writers and radio scripts will ring for weeks with this single instance no President before has been able to arouse. It is healthy for the President to just get around, salute and wave the hand and continue to let the speechmaking come from the herculean task he has performed not only for the farmers, but "all of them" that insist faith in a wholesome system of a balanced economy and that common justice to all men without which no nation can permanently survive. History will record the one time in its annals when it came upon a campaign which could easily be worked like silent Henry of the comic strip – without words. The principles of a Democracy will be strengthened when students in history books read about this campaign. Men will be encouraged to enact effort and address themselves in line with carrying out the Constitution in order to lessen the stress placed on oratory. Surely the heart beat of the nation is quickened and those who sought to disturb the farmer, might turn again back to the President's health or give Nixon a little needling. It is becoming hard to keep before the people just now that former Governor Adlai Ewing Stevenson is running for the presidency and Joe Smith. Out in the tall corn belt — they still "like Ike." The Corn Farmers And Politics Out in Peoria, Illinois, the nation's chief carried his campaign to the cornfield. The cornfield is the nation's traditional bread basket. In that, naturally the corntops would beckon politics. To be or not to be, in the farm region is of great moment in these days when millions are to be fed by farmers who have long fed the nation at a loss until their hammering away on the agricultural front claimed attention to those seeking votes. But the farmer will not be deluded by the sounding of brass and the tinkling cymbol that led him in the old days of unredeemed promise, into the jaws of bankrupscy and foreclosure. The farmer is a good listener; others might copy him and do some listening instead of so much talking. The farmer has gotten out of the red; his crops have lent prosperity to the nation and he is no longer the panhandler at the nation's back door waiting for the crumbs from what he himself produced. The farmer will listen to the years of prosperity and while the campaign talk might be soothing and caressing, the farmer is tasting of the pudding and he will not be so quick to make a choice between actual tasting and those traditional promises heard in days of yore. It is well that the corn bell bids the campaigners; it is well that a two-party system affords discussions on the nation's economic front. That is one of the permanent cures for the type of campaigning we of the South have known across the years. Politicians have made fodder out of the misery and poverty of the people and where they should have been bound together in one common band for the common weal, they have been ruthlessly divided. Yes, the cornbelt is in politics. Rather hear discussions around the nation's bread basket than drivel which blows nobody good. The corn formers are enjoying prosperity; they are in actual possession of the consideration necessary for their prosperity and comfort, still they are courteous and welcome even those who would do miracles on the farm front. MY WEEKLY SERMON Text. "Behold the half has not been told me" 1 Kings 10:17 The Queen of Sheba a swarthy African ruler wan her black retinue of lesser lights paid a visit to Solomon's court She was escorted from one place to another to behold the beauty, and the grandeur and the splendor of the court of Solomon. As she beheld the gorgeous grandeur, as she listened to Solomon's words of wisdom like apples of God in a frame work of silver she exclaimed, "the halt was not told me." There is an application which one may make of this story to the story of Jesus Christ, his person and his kingdom. Many a man and a woman, many a boy and a girl has heard the gospel preached over and over again, who has never had a personal experience of the saving grace and knowledge of Jesus the Christ, and who has never really entered into the Kingdom of God Such people cannot understand or visualize the grandeur and glory of Knowing and serving Jesus Christ On the other hand many who have had genuine experiences of the Salvation of our Lord and Savior, after seasons of delay, have found themselves suddenly and spontaneously crying out, "the half has not been told me." Only those with heartfelt religion have experienced this glowing elation. In Matthews 12:42 Jesus declared speaking of himself, A greater than Solomon is here." If the half has not been told concerning Solomon of old then surely the half has not been told of the ever-living, everpresent Christ. We poor mortals cant find words to describe our rich discoveries and experiences in Christ, words are in adequate. It is better felt than told . . . . .Paul, the great scholar, the great Saint could not find adequate words . . . . .all he could say was "Thanks Be Unto God for His Unspeakable Gift" No preacher on earth and no teacher on these mundane shores however wise that one may be, can ever in words describe all that the Christian has in Christ in this present life an dthe life to come When we all get to heaven and behold the wonders up there, we will ex- ' claim up there, "the half has never been told." Good Conduct Week Observed The Salvation Army is promoting Good Conduct Week, which began Sept. 30th. This is a period set aside to encourage both parents and children in observance of the principles of good conduct. They are attempting to have discussion and observance of these not only in the bones, but in the schools. REVIEWING THE NEWS BY WILLIAM GORDON It was not too many years ago when the lanky man from Illinois, then President of the United States, walked through the streets of Washington. He later became famous for a speech he made at Gettysburg. "Four score and seven years ago, our fathers brought forth on this continent a new nation, conceived in liberty and dedicated to the proposition that all men are created equal." Abraham Lincoln realized that nations are like men; they have souls. Each has to stand in judgment before the world and before the Creator. Lincoln, unlike many others, spent much of his time, trying to prove the valuable aspects of man. He was not so blinded with prejudice. Consequently, it was rather easy for him to prove to the world, that a nation divided against itself cannot stand. When the country was caught in the Civil War, he was too broad to divide his interest. His was not selfish, political or sectional. He also loved the South. One would not get this same picture looking at the present Congressional subcommittee probe in the Washington schools. First of all, there is not the same kind of leadership; the hearings are obviously designed to spread the kind of propaganda unfavorable to Negroes. The average Negro in the street looks at the whole procedure as one to further belittle and discredit him. He is familiar with the kind of politics played by the leaders; they want to continue segregation. The Negro looks at the probe as a means of painting him as sub-human being and one not quite ready for social adjustment and equality. He also knows that this probe was not born yesterday. It grew out of a long-time planning program to pick, plan and find fault with him. For selfish interests, thousands of dollars out of the pockets of tax payers will be spent trying to preserve second class citizenship; a concerted effort to paint the Negro us inferior. But this is only part of the soul of a nation, which makes it unfortunate that men with the spirit of Lincoln are not around to save us. This suggests the reason why one should examine the ether side of the picture. Someone should think of probing the barriers that deny and restrict Negroes. Integration is a two-way street. Negroes also have much to offer during this period of transition. Their contributions bland out in every aspect of American life. Those who head the probe, I'm sure, remember the one time puny lad who rose to become the world's greatest agricultural chemist. The South denied him a right to education, but he still gave all his genius to the region. Dr. George Washington Carver did more for his state of Alabama and the region that restricted him, that the region can ever do for his race. The same is true, on a national basis for the late Dr. Charles Drew, Ralph Bunche, Booker T. Washington and thousands of other Negro leaders who lived without selfish or prejudiced motives. Today, a large number of white men, owe their lives to Dr. Drew who did so much for blood plasma. Those who sell the Negro short and try to discredit him should think of the good they could do by respecting him as an American and not as a "type." Instead of trying to prove that the Negro is inferior, there should be a move on to investigate Mississippi, Alabama and other states where he is denied, even the right to register and vote. Some interest should be taken to get him employed on the basis of his skills, his natural ability, to advance and contribute to the American productive potential. Committees should probe the slums where many Negroes are forced to live; the hospitals where they are denied adequate medical care, the crowded schools and public institutions. They should think of how useful the Negro con be to America in terms of manpower and skills, especially at a time when a shortage exists for adequately trained people This, it seems to me, would be useful and constructive. This would also give us clean hands and clean hearts and we could feel much freer when the soul of our nation is forced to stand before the eyes of the world. The Soul Of A Nation BY WILLIAM GORDON It was not too many years ago when the lanky man from Illinois, then President of the United States, walked through the streets of Washington. He later became famous for a speech he made at Gettysburg. "Four score and seven years ago, our fathers brought forth on this continent a new nation, conceived in liberty and dedicated to the proposition that all men are created equal." Abraham Lincoln realized that nations are like men; they have souls. Each has to stand in judgment before the world and before the Creator. Lincoln, unlike many others, spent much of his time, trying to prove the valuable aspects of man. He was not so blinded with prejudice. Consequently, it was rather easy for him to prove to the world, that a nation divided against itself cannot stand. When the country was caught in the Civil War, he was too broad to divide his interest. His was not selfish, political or sectional. He also loved the South. One would not get this same picture looking at the present Congressional subcommittee probe in the Washington schools. First of all, there is not the same kind of leadership; the hearings are obviously designed to spread the kind of propaganda unfavorable to Negroes. The average Negro in the street looks at the whole procedure as one to further belittle and discredit him. He is familiar with the kind of politics played by the leaders; they want to continue segregation. The Negro looks at the probe as a means of painting him as sub-human being and one not quite ready for social adjustment and equality. He also knows that this probe was not born yesterday. It grew out of a long-time planning program to pick, plan and find fault with him. For selfish interests, thousands of dollars out of the pockets of tax payers will be spent trying to preserve second class citizenship; a concerted effort to paint the Negro us inferior. But this is only part of the soul of a nation, which makes it unfortunate that men with the spirit of Lincoln are not around to save us. This suggests the reason why one should examine the ether side of the picture. Someone should think of probing the barriers that deny and restrict Negroes. Integration is a two-way street. Negroes also have much to offer during this period of transition. Their contributions bland out in every aspect of American life. Those who head the probe, I'm sure, remember the one time puny lad who rose to become the world's greatest agricultural chemist. The South denied him a right to education, but he still gave all his genius to the region. Dr. George Washington Carver did more for his state of Alabama and the region that restricted him, that the region can ever do for his race. The same is true, on a national basis for the late Dr. Charles Drew, Ralph Bunche, Booker T. Washington and thousands of other Negro leaders who lived without selfish or prejudiced motives. Today, a large number of white men, owe their lives to Dr. Drew who did so much for blood plasma. Those who sell the Negro short and try to discredit him should think of the good they could do by respecting him as an American and not as a "type." Instead of trying to prove that the Negro is inferior, there should be a move on to investigate Mississippi, Alabama and other states where he is denied, even the right to register and vote. Some interest should be taken to get him employed on the basis of his skills, his natural ability, to advance and contribute to the American productive potential. Committees should probe the slums where many Negroes are forced to live; the hospitals where they are denied adequate medical care, the crowded schools and public institutions. They should think of how useful the Negro con be to America in terms of manpower and skills, especially at a time when a shortage exists for adequately trained people This, it seems to me, would be useful and constructive. This would also give us clean hands and clean hearts and we could feel much freer when the soul of our nation is forced to stand before the eyes of the world. Miss Margaret Moore, who heads: an elementary school now predominantly Negro, said the recently integrated district of Columbia school system is undergoing "a social revolution" which would take live to 10 years. She added: "In the long run, integration is right and having been declared so by the Supreme Court, it is up to us to make it Work. It is here and we have to do everything possible to make it a success." Miss Moore, who has been connected Kith Washington's school system for 29 years, directed her remarks at Reps. John C. Davis (D) Ga John Bell Williams (D) Miss, and WoodroW Jones (D) N. C. They are members of a District of Columbia subcommittee which hah been studying integration in the Nation's. Capital, where the white and Negro schools were desegregated in September, 1954. Miss Moore and other witnesses testified at the hearings, now in their second week, that integration brought many disciplinary and sex problems as well as lower scholastic standards. They said there has been an influx of students of both races from lower economic and social backgrounds and that this may have been responsible for many of the problems. Some said they were not ready for the situations they met. Miss Moore declared: "I was not prepared to have a parent tell me of her son he ain't got no father." Meanwhile the Georgia commission on Education in states' advisory for maintaining school segregation. Thursday commended Georgia Congressman James C. Davis for his conduct of a probe of effects of integration in Washington. The Negro population of clinton, where Tennessee's first high school was integrated earlier this month, was stirred by new tension Thursday by a dynamite blast. A dynamite-bomb, apparently tossed from an automobile, explod ed in an open field Wednesday night about 75 yards from the home of one of 12 Negro high school students who began attending classes at Clinton High School under National Guard protection. The Sheriff's office said that the blast caused no damage, except to tear a four or five-foot hole in the ground. There were no injuries. The explosion shook Clinton Negro section of "Foley Hill," however, and a crowd of some 50 Negroes quickly gathered. One Negro man, Herbert Allen, who ran from his home to the scene of the explosion carrying a pistol, was arrested by Deputies for possessing a deadly weapon, and released on $250 bond. GEORGIA ACTING Miss Margaret Moore, who heads: an elementary school now predominantly Negro, said the recently integrated district of Columbia school system is undergoing "a social revolution" which would take live to 10 years. She added: "In the long run, integration is right and having been declared so by the Supreme Court, it is up to us to make it Work. It is here and we have to do everything possible to make it a success." Miss Moore, who has been connected Kith Washington's school system for 29 years, directed her remarks at Reps. John C. Davis (D) Ga John Bell Williams (D) Miss, and WoodroW Jones (D) N. C. They are members of a District of Columbia subcommittee which hah been studying integration in the Nation's. Capital, where the white and Negro schools were desegregated in September, 1954. Miss Moore and other witnesses testified at the hearings, now in their second week, that integration brought many disciplinary and sex problems as well as lower scholastic standards. They said there has been an influx of students of both races from lower economic and social backgrounds and that this may have been responsible for many of the problems. Some said they were not ready for the situations they met. Miss Moore declared: "I was not prepared to have a parent tell me of her son he ain't got no father." Meanwhile the Georgia commission on Education in states' advisory for maintaining school segregation. Thursday commended Georgia Congressman James C. Davis for his conduct of a probe of effects of integration in Washington. The Negro population of clinton, where Tennessee's first high school was integrated earlier this month, was stirred by new tension Thursday by a dynamite blast. A dynamite-bomb, apparently tossed from an automobile, explod ed in an open field Wednesday night about 75 yards from the home of one of 12 Negro high school students who began attending classes at Clinton High School under National Guard protection. The Sheriff's office said that the blast caused no damage, except to tear a four or five-foot hole in the ground. There were no injuries. The explosion shook Clinton Negro section of "Foley Hill," however, and a crowd of some 50 Negroes quickly gathered. One Negro man, Herbert Allen, who ran from his home to the scene of the explosion carrying a pistol, was arrested by Deputies for possessing a deadly weapon, and released on $250 bond. CLINTON AGAIN Miss Margaret Moore, who heads: an elementary school now predominantly Negro, said the recently integrated district of Columbia school system is undergoing "a social revolution" which would take live to 10 years. She added: "In the long run, integration is right and having been declared so by the Supreme Court, it is up to us to make it Work. It is here and we have to do everything possible to make it a success." Miss Moore, who has been connected Kith Washington's school system for 29 years, directed her remarks at Reps. John C. Davis (D) Ga John Bell Williams (D) Miss, and WoodroW Jones (D) N. C. They are members of a District of Columbia subcommittee which hah been studying integration in the Nation's. Capital, where the white and Negro schools were desegregated in September, 1954. Miss Moore and other witnesses testified at the hearings, now in their second week, that integration brought many disciplinary and sex problems as well as lower scholastic standards. They said there has been an influx of students of both races from lower economic and social backgrounds and that this may have been responsible for many of the problems. Some said they were not ready for the situations they met. Miss Moore declared: "I was not prepared to have a parent tell me of her son he ain't got no father." Meanwhile the Georgia commission on Education in states' advisory for maintaining school segregation. Thursday commended Georgia Congressman James C. Davis for his conduct of a probe of effects of integration in Washington. The Negro population of clinton, where Tennessee's first high school was integrated earlier this month, was stirred by new tension Thursday by a dynamite blast. A dynamite-bomb, apparently tossed from an automobile, explod ed in an open field Wednesday night about 75 yards from the home of one of 12 Negro high school students who began attending classes at Clinton High School under National Guard protection. The Sheriff's office said that the blast caused no damage, except to tear a four or five-foot hole in the ground. There were no injuries. The explosion shook Clinton Negro section of "Foley Hill," however, and a crowd of some 50 Negroes quickly gathered. One Negro man, Herbert Allen, who ran from his home to the scene of the explosion carrying a pistol, was arrested by Deputies for possessing a deadly weapon, and released on $250 bond. Record Crowd bers of the City Commission have been invited for ribbon-cutting ceremonies Thursday morning at 10'o'clock at the main entrance on East Parkway. Band music for opening day will be provided by the Booker T. Washington High School Band All of the high school bands will give concerts during the fair. Prof W. T. McDaniels, of Booker T. Washington High School, is chairman of the band music commitee. Bandmasters of Hamilton, Douglass, Manassas and Melrose High Schools are cooperating with Mr. McDaniels in the sponsorship of band concerts daily at the far. Wilbanks & Munn Realty Co. 3544 Park Ave. 48-3352 Pace's Esso SERVICE CENTER Tires- Batteries - Accessories 745 E. McLemore WH 8-9297 Trans-Atlantic Cable Improves Phone Service The transatlantic telephone cable which was placed in operation Sept. 25 will greatly improve telephone service between North American and Europe, Roy Freeman said manager of Southern Bell Telephone Company, said today. "Conversation between the two continents can now be carried on with the clarity and ease of a local telephone call," Mr. Freeman said. "Last year over 683,000 overseas telephone calls were made from the United States." "About 68,000 of these originated in Southern Bell territory. The State of Tenn, makesc an average of about 144 overseas calls a week." Mr. Freeman pointed out the simplicity of making an overseas call. If a person in Memphis wanted to talk with someone in Paris, his operation would call an overseas operator in New York. The New York operator would probably make the connection via the new transatlantic cable. The local telephone official said that the new transatlantic cable will improve the quality of overseas calls to Europe. The underseas ca ble will not be affected by sunspots and storms as radiotelephone systems have been in the past. The cable will be able to cary 36 conversations at the same time, almost tripling the capacity of the older system. Three overseas telephone offices are maintained in the United States. They are centered in the Miami area for the Carribean and Central America, in the San Francisco area for the Pacific islands and the Orient, and the New York area for the rest of the world. Last year the Miami office, which is staffed with Southern Bell oper ators', handeld about 47,000 overseas calls. Fort Lauderdale, Florida, is the control office for these calls. STATE – Average weekly over seas calls to all foreign points Burns' Apartment Burns Estimated Loss, $10,000 Discovery of flames on the roof of an apartment building led to orderly evacuation of its four families from the structure despite total loss of the inhabitants' possessions and to the apartments. At approximately 6 p. m Saturday, Mrs. Sadie Mae Atkins saw flames from the four-family apartment building at Troy and Harmen where she resides. Mrs. Atkins said that she led her 82-year-old band mother-in-law to safety, continuing "it's a good thing it wasn't nighttime, because the roof caved in a few minutes after we discovered the fire." By keeping them wet, firemen saved adjacent buildings, but the home of John Taylor, Jr., 1640 Harmen was slightly damaged. Lt. Robert E. Bright of the fire squad was treated by Red Cross workers on the scene for shoulders and arms burns, and later at John Gaston Hospital. He was not hospitalized. Losses to the apartment building which is owned by Sam Burns, 2344 Park, were estimated at $10,000 Mr. Burns said that he had a $2000 insurance on the building. FOUR FAMILIES LOSE POSSESSIONS; NO LOSS OF LIFE OR CASUALTIES Discovery of flames on the roof of an apartment building led to orderly evacuation of its four families from the structure despite total loss of the inhabitants' possessions and to the apartments. At approximately 6 p. m Saturday, Mrs. Sadie Mae Atkins saw flames from the four-family apartment building at Troy and Harmen where she resides. Mrs. Atkins said that she led her 82-year-old band mother-in-law to safety, continuing "it's a good thing it wasn't nighttime, because the roof caved in a few minutes after we discovered the fire." By keeping them wet, firemen saved adjacent buildings, but the home of John Taylor, Jr., 1640 Harmen was slightly damaged. Lt. Robert E. Bright of the fire squad was treated by Red Cross workers on the scene for shoulders and arms burns, and later at John Gaston Hospital. He was not hospitalized. Losses to the apartment building which is owned by Sam Burns, 2344 Park, were estimated at $10,000 Mr. Burns said that he had a $2000 insurance on the building. Chancellor Defends Policy Of Vanderbilt On Admittance Admission of two Negro students to Vanderbilt's university's school of law is in keeping with the board of trustee's policy set up in 1953. Chancellor Harvie Branscomb announced Friday. If courses which Negroes chose to pursue were unavailable in the City. Negroes could then be accepted in the school Chancellor Branscomb pointed out. Admission of Negro students were also made possible due to there being no other law school in the area recognized by the American Bar Association, the school head said. The Chancellor's statement was issued through the school paper — The Hustler — in answer to ques tions as to why the university had admitted Negro students. Seeking the explanation, was The Independent Alumni Association of Vanderbilt and Friends, which said that it (the group) was forced to resist the admission of Negroes the report stated. Lee And Walker mittee is attempting to find the largest auditorium in the area for the outstanding event. Willard Townsend Backs Stevenson Willard S. Townsend, president of the United Transport Service Employees union and a vice president of the AFL-CIO has "wholeheartedly" endorsed Adlai E. Stevenson for president. In a letter to George Meany, president of the AFL-CTO Townsend said that President Eisenhower is floundering in inaction and evasion on the desegregation issue at a lime when bold aggressive leadership would aid compliance with the law "Stevenson," Townsend said, can give the country the needed leadership in both foreign and domestic policies." USE ME! WANT HIM TO THINK YOURE A ? GREENNAN COOK BOOK CAKE Wartman Named which he was appointed by Gov ernor G. Mennen Williams in 1949 and in 1954-55 he served on the Intergovernmental Relations Commission of Michigan. He resides with his wife and two children at 19934 Indiana Avenue in Detroit. He is a member of Alpha Phi Alpha and Sigma Pi Phi Fraternities. Why should your hair say you're Look younger...look lovelier... Forget those "gray hair" heartaches! Godefroy's Larieuse Hair Coloring can give your hair young-looking, lovelylooking color color that last and lasts! And take a tip from professional models (like the one shown here)... you'll be of your hair when you choose Godefroy's Larieuse! It's the famous brand in the red box, known for its dependability for more than 50 years. Get it at your favorite cosmetic counter ¯ Larieuse FOR THAT HAIR JET BLACK GODEFROY MFG. CO. JUST 3 BABY STEPS 1. Shampoo hair thoroughly. As it dries, mix Godefroy's Larieuse as directed. 2. Apply Godefroy's Larieuse with handy applicator included in package. 3.After color has developed shampoo hair again and set in your favorite style. Direct Long Distance Dialing Coining Nearer The people of Memphis will soon be one step nearer the day they can pick up the telephone and dial direct to Aunt Lucy's house in Chicago, or Cousin Bill's office in San Francisco. It was announced recently that Southern Bell Telephone Company and the Long Lines Department of the American Telephone and Telegraph Company are installing $7,500,000 worth of "thinking" equipment — the first step toward "direct distant dialing." By October of this year long distance operators in Memphis will be able to dial directly to homes in many hundreds of cities throughout the United States — without going through an operator at the other end of the line. And at the same time the long distance operators in most of these cities will be able to dial directly to your home or office in Memphis — with out the assistance of a Memphis operator. "The day when a telephone customer will be able to pick up his phone and dial long distance directly to any point in the United States is still several years off," Roy Freeman, Memphis Division Commercial Superintendent of Southern Bell here, said. "But on Oct. 7 of this year, he said, "with the new equipment now being installed, the first step in that direction — operator long distance dialing— will come to Memphis," said Freeman. Here is how it will work — A telephone customer in Memphis wants to call a friend in Philadelphia. He calls the long distance operator and gives her the number in Philadelphia. She immediately punches out a device called the "key pulser" — which looks like an adding machine — the Philadelphia call number — which will be 215 She then punches out the number of the person being called Immediately the phone in Philadelphia will ring. The friend in Philadelphia answers and the call is completed, saving valuable seconds in making the connection. "Our objective, of course, is to give the quickest service possible to our customers," said Freeman. "With our present increasing volume of calls we must either arrange for additional facilities, or discover new ways to cut down on time in making connections," the local superintendent said. "This new equipment will save seconds on long distance calls from Memphis to other major cities in the United States," he said. Records show that the people of Memphis and Shelby County originate 19,200 long distance calls daily, most of which are expected to be handled through the new system. In addition, some 51,800 other calls will either terminate here or be switched through the Memphis equipment to other exchanges. In addition to Memphis, Collierville, Arlington and Germantown subscribers benefiting from the new operator long distance dialing system, many other exchanges in Wes Tennessee and parts of Mississippi and Arkansas will also be "hooked in" to the Memphis equipment, giving these cities the same facilities. Other cities around Memphis, whose operators will not be able to dial into the Memphis switching center, will be able to tall the Memphis operator, who will dial their numbers in the same manner she dials numbers for Memphis customers. The day when the customer himself will actually do his own distance dialing is still Rome years off — the nationwide goal for the Bell System is 1956. There are about 50 cities in the United States where that can be done. The first such equipment was set up some time ago in England, N. J. "This is just another phase of the development of a great telephone system," said Freeman. We are constantly faced with the problem of finding ways to serve the customer better — and some of the research developments of the future now in the laboratories will be ever more impressive. One of these is a gadget called the Audrey" into which the caller some day will be able to recite his number and the machine will do his dialing for him. Another is the televisionfone — considered by some the "ultimate." If and when this instrument becomes practical and available a husband will be able to phone his wife from the office and prove he is still working late at the office — or a salesman will be able to call long distance and sell his wares without making a trip out of town. Other projects concerning the industry includes a bell which will have a more pleasant tone to the ear, and a device which will stack up calls when a line is busy, then ring back the caller when the line is open — saving him endless wear on the index finger, dialing and redialing a busy number. "Of course all of these things are for the future," said Freeman. "We are trying to become more aware all the time of what our customers want and need in the way of telephone service." DIRECT DIALING The people of Memphis will soon be one step nearer the day they can pick up the telephone and dial direct to Aunt Lucy's house in Chicago, or Cousin Bill's office in San Francisco. It was announced recently that Southern Bell Telephone Company and the Long Lines Department of the American Telephone and Telegraph Company are installing $7,500,000 worth of "thinking" equipment — the first step toward "direct distant dialing." By October of this year long distance operators in Memphis will be able to dial directly to homes in many hundreds of cities throughout the United States — without going through an operator at the other end of the line. And at the same time the long distance operators in most of these cities will be able to dial directly to your home or office in Memphis — with out the assistance of a Memphis operator. "The day when a telephone customer will be able to pick up his phone and dial long distance directly to any point in the United States is still several years off," Roy Freeman, Memphis Division Commercial Superintendent of Southern Bell here, said. "But on Oct. 7 of this year, he said, "with the new equipment now being installed, the first step in that direction — operator long distance dialing— will come to Memphis," said Freeman. Here is how it will work — A telephone customer in Memphis wants to call a friend in Philadelphia. He calls the long distance operator and gives her the number in Philadelphia. She immediately punches out a device called the "key pulser" — which looks like an adding machine — the Philadelphia call number — which will be 215 She then punches out the number of the person being called Immediately the phone in Philadelphia will ring. The friend in Philadelphia answers and the call is completed, saving valuable seconds in making the connection. "Our objective, of course, is to give the quickest service possible to our customers," said Freeman. "With our present increasing volume of calls we must either arrange for additional facilities, or discover new ways to cut down on time in making connections," the local superintendent said. "This new equipment will save seconds on long distance calls from Memphis to other major cities in the United States," he said. Records show that the people of Memphis and Shelby County originate 19,200 long distance calls daily, most of which are expected to be handled through the new system. In addition, some 51,800 other calls will either terminate here or be switched through the Memphis equipment to other exchanges. In addition to Memphis, Collierville, Arlington and Germantown subscribers benefiting from the new operator long distance dialing system, many other exchanges in Wes Tennessee and parts of Mississippi and Arkansas will also be "hooked in" to the Memphis equipment, giving these cities the same facilities. Other cities around Memphis, whose operators will not be able to dial into the Memphis switching center, will be able to tall the Memphis operator, who will dial their numbers in the same manner she dials numbers for Memphis customers. The day when the customer himself will actually do his own distance dialing is still Rome years off — the nationwide goal for the Bell System is 1956. There are about 50 cities in the United States where that can be done. The first such equipment was set up some time ago in England, N. J. "This is just another phase of the development of a great telephone system," said Freeman. We are constantly faced with the problem of finding ways to serve the customer better — and some of the research developments of the future now in the laboratories will be ever more impressive. One of these is a gadget called the Audrey" into which the caller some day will be able to recite his number and the machine will do his dialing for him. Another is the televisionfone — considered by some the "ultimate." If and when this instrument becomes practical and available a husband will be able to phone his wife from the office and prove he is still working late at the office — or a salesman will be able to call long distance and sell his wares without making a trip out of town. Other projects concerning the industry includes a bell which will have a more pleasant tone to the ear, and a device which will stack up calls when a line is busy, then ring back the caller when the line is open — saving him endless wear on the index finger, dialing and redialing a busy number. "Of course all of these things are for the future," said Freeman. "We are trying to become more aware all the time of what our customers want and need in the way of telephone service." PUNCHES KEY PULSER The people of Memphis will soon be one step nearer the day they can pick up the telephone and dial direct to Aunt Lucy's house in Chicago, or Cousin Bill's office in San Francisco. It was announced recently that Southern Bell Telephone Company and the Long Lines Department of the American Telephone and Telegraph Company are installing $7,500,000 worth of "thinking" equipment — the first step toward "direct distant dialing." By October of this year long distance operators in Memphis will be able to dial directly to homes in many hundreds of cities throughout the United States — without going through an operator at the other end of the line. And at the same time the long distance operators in most of these cities will be able to dial directly to your home or office in Memphis — with out the assistance of a Memphis operator. "The day when a telephone customer will be able to pick up his phone and dial long distance directly to any point in the United States is still several years off," Roy Freeman, Memphis Division Commercial Superintendent of Southern Bell here, said. "But on Oct. 7 of this year, he said, "with the new equipment now being installed, the first step in that direction — operator long distance dialing— will come to Memphis," said Freeman. Here is how it will work — A telephone customer in Memphis wants to call a friend in Philadelphia. He calls the long distance operator and gives her the number in Philadelphia. She immediately punches out a device called the "key pulser" — which looks like an adding machine — the Philadelphia call number — which will be 215 She then punches out the number of the person being called Immediately the phone in Philadelphia will ring. The friend in Philadelphia answers and the call is completed, saving valuable seconds in making the connection. "Our objective, of course, is to give the quickest service possible to our customers," said Freeman. "With our present increasing volume of calls we must either arrange for additional facilities, or discover new ways to cut down on time in making connections," the local superintendent said. "This new equipment will save seconds on long distance calls from Memphis to other major cities in the United States," he said. Records show that the people of Memphis and Shelby County originate 19,200 long distance calls daily, most of which are expected to be handled through the new system. In addition, some 51,800 other calls will either terminate here or be switched through the Memphis equipment to other exchanges. In addition to Memphis, Collierville, Arlington and Germantown subscribers benefiting from the new operator long distance dialing system, many other exchanges in Wes Tennessee and parts of Mississippi and Arkansas will also be "hooked in" to the Memphis equipment, giving these cities the same facilities. Other cities around Memphis, whose operators will not be able to dial into the Memphis switching center, will be able to tall the Memphis operator, who will dial their numbers in the same manner she dials numbers for Memphis customers. The day when the customer himself will actually do his own distance dialing is still Rome years off — the nationwide goal for the Bell System is 1956. There are about 50 cities in the United States where that can be done. The first such equipment was set up some time ago in England, N. J. "This is just another phase of the development of a great telephone system," said Freeman. We are constantly faced with the problem of finding ways to serve the customer better — and some of the research developments of the future now in the laboratories will be ever more impressive. One of these is a gadget called the Audrey" into which the caller some day will be able to recite his number and the machine will do his dialing for him. Another is the televisionfone — considered by some the "ultimate." If and when this instrument becomes practical and available a husband will be able to phone his wife from the office and prove he is still working late at the office — or a salesman will be able to call long distance and sell his wares without making a trip out of town. Other projects concerning the industry includes a bell which will have a more pleasant tone to the ear, and a device which will stack up calls when a line is busy, then ring back the caller when the line is open — saving him endless wear on the index finger, dialing and redialing a busy number. "Of course all of these things are for the future," said Freeman. "We are trying to become more aware all the time of what our customers want and need in the way of telephone service." SPEEDIEST SERVICE OBJECTIVE The people of Memphis will soon be one step nearer the day they can pick up the telephone and dial direct to Aunt Lucy's house in Chicago, or Cousin Bill's office in San Francisco. It was announced recently that Southern Bell Telephone Company and the Long Lines Department of the American Telephone and Telegraph Company are installing $7,500,000 worth of "thinking" equipment — the first step toward "direct distant dialing." By October of this year long distance operators in Memphis will be able to dial directly to homes in many hundreds of cities throughout the United States — without going through an operator at the other end of the line. And at the same time the long distance operators in most of these cities will be able to dial directly to your home or office in Memphis — with out the assistance of a Memphis operator. "The day when a telephone customer will be able to pick up his phone and dial long distance directly to any point in the United States is still several years off," Roy Freeman, Memphis Division Commercial Superintendent of Southern Bell here, said. "But on Oct. 7 of this year, he said, "with the new equipment now being installed, the first step in that direction — operator long distance dialing— will come to Memphis," said Freeman. Here is how it will work — A telephone customer in Memphis wants to call a friend in Philadelphia. He calls the long distance operator and gives her the number in Philadelphia. She immediately punches out a device called the "key pulser" — which looks like an adding machine — the Philadelphia call number — which will be 215 She then punches out the number of the person being called Immediately the phone in Philadelphia will ring. The friend in Philadelphia answers and the call is completed, saving valuable seconds in making the connection. "Our objective, of course, is to give the quickest service possible to our customers," said Freeman. "With our present increasing volume of calls we must either arrange for additional facilities, or discover new ways to cut down on time in making connections," the local superintendent said. "This new equipment will save seconds on long distance calls from Memphis to other major cities in the United States," he said. Records show that the people of Memphis and Shelby County originate 19,200 long distance calls daily, most of which are expected to be handled through the new system. In addition, some 51,800 other calls will either terminate here or be switched through the Memphis equipment to other exchanges. In addition to Memphis, Collierville, Arlington and Germantown subscribers benefiting from the new operator long distance dialing system, many other exchanges in Wes Tennessee and parts of Mississippi and Arkansas will also be "hooked in" to the Memphis equipment, giving these cities the same facilities. Other cities around Memphis, whose operators will not be able to dial into the Memphis switching center, will be able to tall the Memphis operator, who will dial their numbers in the same manner she dials numbers for Memphis customers. The day when the customer himself will actually do his own distance dialing is still Rome years off — the nationwide goal for the Bell System is 1956. There are about 50 cities in the United States where that can be done. The first such equipment was set up some time ago in England, N. J. "This is just another phase of the development of a great telephone system," said Freeman. We are constantly faced with the problem of finding ways to serve the customer better — and some of the research developments of the future now in the laboratories will be ever more impressive. One of these is a gadget called the Audrey" into which the caller some day will be able to recite his number and the machine will do his dialing for him. Another is the televisionfone — considered by some the "ultimate." If and when this instrument becomes practical and available a husband will be able to phone his wife from the office and prove he is still working late at the office — or a salesman will be able to call long distance and sell his wares without making a trip out of town. Other projects concerning the industry includes a bell which will have a more pleasant tone to the ear, and a device which will stack up calls when a line is busy, then ring back the caller when the line is open — saving him endless wear on the index finger, dialing and redialing a busy number. "Of course all of these things are for the future," said Freeman. "We are trying to become more aware all the time of what our customers want and need in the way of telephone service." OTHERS HOOK UP WITH CITY The people of Memphis will soon be one step nearer the day they can pick up the telephone and dial direct to Aunt Lucy's house in Chicago, or Cousin Bill's office in San Francisco. It was announced recently that Southern Bell Telephone Company and the Long Lines Department of the American Telephone and Telegraph Company are installing $7,500,000 worth of "thinking" equipment — the first step toward "direct distant dialing." By October of this year long distance operators in Memphis will be able to dial directly to homes in many hundreds of cities throughout the United States — without going through an operator at the other end of the line. And at the same time the long distance operators in most of these cities will be able to dial directly to your home or office in Memphis — with out the assistance of a Memphis operator. "The day when a telephone customer will be able to pick up his phone and dial long distance directly to any point in the United States is still several years off," Roy Freeman, Memphis Division Commercial Superintendent of Southern Bell here, said. "But on Oct. 7 of this year, he said, "with the new equipment now being installed, the first step in that direction — operator long distance dialing— will come to Memphis," said Freeman. Here is how it will work — A telephone customer in Memphis wants to call a friend in Philadelphia. He calls the long distance operator and gives her the number in Philadelphia. She immediately punches out a device called the "key pulser" — which looks like an adding machine — the Philadelphia call number — which will be 215 She then punches out the number of the person being called Immediately the phone in Philadelphia will ring. The friend in Philadelphia answers and the call is completed, saving valuable seconds in making the connection. "Our objective, of course, is to give the quickest service possible to our customers," said Freeman. "With our present increasing volume of calls we must either arrange for additional facilities, or discover new ways to cut down on time in making connections," the local superintendent said. "This new equipment will save seconds on long distance calls from Memphis to other major cities in the United States," he said. Records show that the people of Memphis and Shelby County originate 19,200 long distance calls daily, most of which are expected to be handled through the new system. In addition, some 51,800 other calls will either terminate here or be switched through the Memphis equipment to other exchanges. In addition to Memphis, Collierville, Arlington and Germantown subscribers benefiting from the new operator long distance dialing system, many other exchanges in Wes Tennessee and parts of Mississippi and Arkansas will also be "hooked in" to the Memphis equipment, giving these cities the same facilities. Other cities around Memphis, whose operators will not be able to dial into the Memphis switching center, will be able to tall the Memphis operator, who will dial their numbers in the same manner she dials numbers for Memphis customers. The day when the customer himself will actually do his own distance dialing is still Rome years off — the nationwide goal for the Bell System is 1956. There are about 50 cities in the United States where that can be done. The first such equipment was set up some time ago in England, N. J. "This is just another phase of the development of a great telephone system," said Freeman. We are constantly faced with the problem of finding ways to serve the customer better — and some of the research developments of the future now in the laboratories will be ever more impressive. One of these is a gadget called the Audrey" into which the caller some day will be able to recite his number and the machine will do his dialing for him. Another is the televisionfone — considered by some the "ultimate." If and when this instrument becomes practical and available a husband will be able to phone his wife from the office and prove he is still working late at the office — or a salesman will be able to call long distance and sell his wares without making a trip out of town. Other projects concerning the industry includes a bell which will have a more pleasant tone to the ear, and a device which will stack up calls when a line is busy, then ring back the caller when the line is open — saving him endless wear on the index finger, dialing and redialing a busy number. "Of course all of these things are for the future," said Freeman. "We are trying to become more aware all the time of what our customers want and need in the way of telephone service." STILL OTHER DEVELOPMENTS The people of Memphis will soon be one step nearer the day they can pick up the telephone and dial direct to Aunt Lucy's house in Chicago, or Cousin Bill's office in San Francisco. It was announced recently that Southern Bell Telephone Company and the Long Lines Department of the American Telephone and Telegraph Company are installing $7,500,000 worth of "thinking" equipment — the first step toward "direct distant dialing." By October of this year long distance operators in Memphis will be able to dial directly to homes in many hundreds of cities throughout the United States — without going through an operator at the other end of the line. And at the same time the long distance operators in most of these cities will be able to dial directly to your home or office in Memphis — with out the assistance of a Memphis operator. "The day when a telephone customer will be able to pick up his phone and dial long distance directly to any point in the United States is still several years off," Roy Freeman, Memphis Division Commercial Superintendent of Southern Bell here, said. "But on Oct. 7 of this year, he said, "with the new equipment now being installed, the first step in that direction — operator long distance dialing— will come to Memphis," said Freeman. Here is how it will work — A telephone customer in Memphis wants to call a friend in Philadelphia. He calls the long distance operator and gives her the number in Philadelphia. She immediately punches out a device called the "key pulser" — which looks like an adding machine — the Philadelphia call number — which will be 215 She then punches out the number of the person being called Immediately the phone in Philadelphia will ring. The friend in Philadelphia answers and the call is completed, saving valuable seconds in making the connection. "Our objective, of course, is to give the quickest service possible to our customers," said Freeman. "With our present increasing volume of calls we must either arrange for additional facilities, or discover new ways to cut down on time in making connections," the local superintendent said. "This new equipment will save seconds on long distance calls from Memphis to other major cities in the United States," he said. Records show that the people of Memphis and Shelby County originate 19,200 long distance calls daily, most of which are expected to be handled through the new system. In addition, some 51,800 other calls will either terminate here or be switched through the Memphis equipment to other exchanges. In addition to Memphis, Collierville, Arlington and Germantown subscribers benefiting from the new operator long distance dialing system, many other exchanges in Wes Tennessee and parts of Mississippi and Arkansas will also be "hooked in" to the Memphis equipment, giving these cities the same facilities. Other cities around Memphis, whose operators will not be able to dial into the Memphis switching center, will be able to tall the Memphis operator, who will dial their numbers in the same manner she dials numbers for Memphis customers. The day when the customer himself will actually do his own distance dialing is still Rome years off — the nationwide goal for the Bell System is 1956. There are about 50 cities in the United States where that can be done. The first such equipment was set up some time ago in England, N. J. "This is just another phase of the development of a great telephone system," said Freeman. We are constantly faced with the problem of finding ways to serve the customer better — and some of the research developments of the future now in the laboratories will be ever more impressive. One of these is a gadget called the Audrey" into which the caller some day will be able to recite his number and the machine will do his dialing for him. Another is the televisionfone — considered by some the "ultimate." If and when this instrument becomes practical and available a husband will be able to phone his wife from the office and prove he is still working late at the office — or a salesman will be able to call long distance and sell his wares without making a trip out of town. Other projects concerning the industry includes a bell which will have a more pleasant tone to the ear, and a device which will stack up calls when a line is busy, then ring back the caller when the line is open — saving him endless wear on the index finger, dialing and redialing a busy number. "Of course all of these things are for the future," said Freeman. "We are trying to become more aware all the time of what our customers want and need in the way of telephone service." Douglass High ca Houston 4. Jack Gibson and Dorothy McCright 5. Walter "Duck" Bankhead and Susan Neal 6. John Douglas Jones and Claudia Marie Ivy 7. Russell Peterson and Mary Jane Hinton 8. Willie Earl Mull and Henrietta Parrish 9. Robert "Monk" Manning and Doris "Mink" Willis. 10. George Hudson and Natalie Craft.