Memphis World Memphis World Publishing Co. 1964-10-31 J. A. Beauchamp Negro Life Insurance Agents In Campaign Eight thousand life insurance agents will take messages of thrift and financial foresight into a million Negro households-during the five week period beginning November 2. This was announced by Benjamin J. Johnson, president of the National Insurance Association, in a proclamation setting the period November 2 — December 4, as National Service Month. A committee headed by Clarence E. Pegues, agency officer of Booker T. Washington Life Insurance Co., in Birmingham, is responsible for promoting the annual event. "A highlight of our service to millions of policyholders and beneficiaries is this annual period in which agents remind them to put all insurance papers in order," Johnson said. Using the theme, "Security is As Close As Your Life Insurance Agent", which spurred record insurance sales last Spring, agents will urge families to preserve that security during November, according to Johnson. Although conservation and service are the key features of National Service Month, agents will also encourage industrial policyholders to pay, premiums through December, Johnson -said. In the past too many families have endangered their industrial insurant protection by falling behind around the year - end shopping season. Ad vance payemnts eliminate this risk he added. Johnson said the most common oversight of policy-holders is not in change beneficiary names on policies when they intend to do so Marriages, deaths, births and divorce are the most frequent reasons for changing beneficiaries, the insurance executive said. Agents will also introduce many families to the "program" concept of life insurances. Johnson continued. In its simplest form, programming means varying coverage to meet varying needs. A single man 23 years old does not have the same needs as when he is 35, with a wife and children and is buying a home. National Service oMnth is preceded by an intensive training period in all district offices of member companies, and certificates of merit are presented to agents who meet established goals. A real dilemma facing publishers today is how to treat minorities in textbooks. As school districts demand new editions of texts, that will include the contribution of the Negro an dother minorities, publishers are facing an even greater problem how to please the North and keep the book business of the South. Aaron N. Slotkin, editor of "Strengthening Democracy", a pu blication of the New York City Board of Education, in his article, "The Treatment of Minorities in Textbooks", reprinted in October Education Digest, presents the problems facing the publishers. Of great concern is the fact that textbooks are produced for a national market of which the South is a lucrative part. Southern educators may not only refuse to buy a reised text, which includes minorities as the North is demanding but they may boycott purchase of any other books by the publisher who satisfies Northern demands. Another concern is that separate editions could be published for a Northern and Southern market, but economically it is felt this would be inadvisable and present a poor image in publishing policy. The greatest difficulty is expected in the changes in reporting a newer account of slavery, the Reconstruction period, and the general history of the Negro. Follett Publishing Company and Allyn and Bacon have already tackled this problem and have brought out some books for the elementary school reader. Several other publishers are using illustrations of integrated groups and offering fiction with Negro characters well portrayed. Yet the greatest quandary of publishers is the revision of the text book of history. Though publishers are aware of the deficiency of current textbooks in their treatment of the minorities, Slotkin feels satisfactory materials will be slow in appearing as publishers decide how to adequately conform to both sectional demands. ECONOMICALLY INADVISABLE A real dilemma facing publishers today is how to treat minorities in textbooks. As school districts demand new editions of texts, that will include the contribution of the Negro an dother minorities, publishers are facing an even greater problem how to please the North and keep the book business of the South. Aaron N. Slotkin, editor of "Strengthening Democracy", a pu blication of the New York City Board of Education, in his article, "The Treatment of Minorities in Textbooks", reprinted in October Education Digest, presents the problems facing the publishers. Of great concern is the fact that textbooks are produced for a national market of which the South is a lucrative part. Southern educators may not only refuse to buy a reised text, which includes minorities as the North is demanding but they may boycott purchase of any other books by the publisher who satisfies Northern demands. Another concern is that separate editions could be published for a Northern and Southern market, but economically it is felt this would be inadvisable and present a poor image in publishing policy. The greatest difficulty is expected in the changes in reporting a newer account of slavery, the Reconstruction period, and the general history of the Negro. Follett Publishing Company and Allyn and Bacon have already tackled this problem and have brought out some books for the elementary school reader. Several other publishers are using illustrations of integrated groups and offering fiction with Negro characters well portrayed. Yet the greatest quandary of publishers is the revision of the text book of history. Though publishers are aware of the deficiency of current textbooks in their treatment of the minorities, Slotkin feels satisfactory materials will be slow in appearing as publishers decide how to adequately conform to both sectional demands. CIVIL SERVICE JOBS — Mechanical, clerical, technical, professional—in USA and overseas. Send $2 for NEW list to Civil Service Bulletis 115 Haypath Rd. Plainview 10, N. Y. Money back gurantee. 'Poitiers' Rumored Divorce Just A 'Trial Separation' A rash of unconfirmed reports circulating through social and theatrical circles suggesting a definite and final breakup of the Sidney Poitier's marriage, were scotched here last week by Mrs. Juanita Poitier. According to Mrs. Poitier. "There are no plans for any divorce, bill we have agreed to a separation and will try to see how it works out." Poitier, however, was in Japan for an Appearance at the opening of "Liles of the Field,", the picture which won for him the Academy Award: and thus was unavailable for comment. The Poitiers have been having marital difficulties for, the last few years. There had been rumors of a romance and possible marriage between the actor and Diahann Carroll, popular songstress - actress, should a divore develop. WHO KNOWS? 1. Name the state which has the largest area covered by National forest? 2. Can you name the state which rates second? 3. Which of the oceans is the largest? 4. Where is the National Library of Medicine located? 5. What is Florida's State flower? 6. Which is older — the National or American League? 7. When did the Cardinals last win a World Seris? 8. Who won the 1963 World Series? 9. Where is the Atacama Desert located? 10. Who was President when the Philippine Islands gained their independence? 1. Alaska, With 20,741,994 acres. 2. Idaho, with 20,348,378 acres. 3. Pacific. 4. Bethesda, Md. 5. Orange Blossoms. 6. The National. 7. 1946, defeating Boston Red Sox. 8. Los Angeles Dodgers. 9. Chile. 10. President Harry S. Truman. ANSWERS TO WHO KNOWS 1. Name the state which has the largest area covered by National forest? 2. Can you name the state which rates second? 3. Which of the oceans is the largest? 4. Where is the National Library of Medicine located? 5. What is Florida's State flower? 6. Which is older — the National or American League? 7. When did the Cardinals last win a World Seris? 8. Who won the 1963 World Series? 9. Where is the Atacama Desert located? 10. Who was President when the Philippine Islands gained their independence? 1. Alaska, With 20,741,994 acres. 2. Idaho, with 20,348,378 acres. 3. Pacific. 4. Bethesda, Md. 5. Orange Blossoms. 6. The National. 7. 1946, defeating Boston Red Sox. 8. Los Angeles Dodgers. 9. Chile. 10. President Harry S. Truman. Two Can Win Only If Their Party Wins Mrs. Patricia Harris, Democrat, and George E. C. Hayes, Republican, names won't appear on the ballot Nov. 3, although they are seeking election for Presidential Electors. The two will be swept in office if either of their parties win. Only he names of the president and vice president appear on the ballot. Hayes, chairman of the Public Utilities Commission during the Eisenhower administration, was nominated at the GOP convention, Cool on the sub feet of Goldwater, he said he would do his "statutory duty." Mrs. Harris, an assistant professor of law at Howard University, seconded the nomination of President Johnson. Mrs. King Named To Church Women Board Mrs. Martin Luther King, Jr. wife of the international known civil rights leader, was elected a member of the Board of the United Church Women during their recent annual convention here. The relilgious organization, is a wing of the National Council of Churches whose various denominations embrace over 40 million church members. In the closing service of the assembly the talented Mrs. King gave an abbreviated version in narration and song of her unique "Freedom Concert" which will soon mark her return to the concert stage. Carter Named Anti - Poverty Coordinator Lt. C. Carter, Jr., 38, deputy assistant secretary of the Department of Health, Education and Welfare has been appointed an assistant director of the newly created Office of Economic Opportunity. A former legal counsel of the National Urban League, Carter will be in charge of coordinating the anti - poverty work of the OEO, which is headed by Pence Corps Director R. Sargent Shriver, and other. Federal agencies, including HEW and the Labor Department. At HEW, Carter served as chairman of a special study group on civil rights. FOUNDERS' DAY SPEAKER AT FORT VALLEY STATE — President O. R. Reuben, Morris College, Sumter, South Carolina, was speaker on the occasion of the 69th Anniversary Observance of the founding of the Fort Valley State College, October 9, 1964. President Reuben spoke on the general theme, "Meeting Our Challenges." NAACP Announces Changes In Membership Operation Responsibility for program and planning for both regular and life memberships in the National Association for the Advancement of Colored People has been centralized under a newlydesignated position, Secretary for Roy Wilkins announced this week. Memberships, Executive Director Named to head that department was Miss Lucille Black, who formerly held the title of Membership Secretary. The move was a further step in the NAACP reorganization plan adopted earlier this year by the NAACP Board of Directors and announced September 15. The plan followed an eight-month study and was initiated in response to resolutions of the 1962 and 1963 annual conventions calling for analysis of the NAACP structure and procedures with a view toward their improvement. The NAACP official also disclosed that plans are being worked out for the IBM computer operation which will be used to process all NAACP memberships from $3.50 and up. He said a new and separate system is likewise being devised to handle the $2.00 minimum NAACP memberships. Memoranda outhing the new procedures are being drafted for distribution to the organization's units, he added. In her new position. Miss Black — who, in her own words, has been employed at the NAACP National Office "more years than I care to remember" — will remain a part of the Department or Branches and Field Administration. Since joining the NAACP, Miss Black has served also as secretary to the director of branches and executive assistant in the Branch Department. Questions-Answers About Youth Opportunity Centers Q. — What are Youth Opportunity Centers? Q. —Whom will the centers serve Q. —Why are these centers necessary? Q —How many miters will then be? Q.—Where will they be located? provide the same services as those made available to youth in the cities. Q. — Who administers the cen ters? Q.— How will the centers, operate — what will they do? Q. — What is the Job Corps? A. — The Economc. Opportunity Act established the Job Corps as a work train, and learn program job Corps enrollees will live in rural conservation camps and uran residential training centers. The Job Corps offer educational training and work-experience to young people between 16 and 21 years of age. The time spent in such a program may very from a few months to two years. The main goal is to help disadvantaged youth gain vocational and educational skills and work experience that will help them fit into the labor market. The Youth Opportunity Centers will recruit for this corps. When Job Corps enrollees complete their enrollment, YOC's will assist them in finding jobs and follow up on their employment progress. Q. — What is the Neighborhood Youth Corps?' A. This program was established to help youth stay in school mid start them toward constructive careers through work experience in their own communities. The Youth Opportunity Centers will refer youths to NYC projects, and tinder the Manpower Development and Training Act, may also refer them to literacy and vocational training courses. Q. — Who is on the staff of these centers? A. — Staff personnel have been selected from several sources: the counseling staff, of State Employment Service officers, returned Peace Corps volunteers, recent college graduates in counseling and guidance, psychology, social work and other related fields, and noncollege personnel who showed out standing personal traits, aptitudes and experience for this type of work. All new staff members receive special intensive training before starting to work. "NO-LUCK" Box 636, Ocean City, New Jersey 08226 Do's And Don'ts For years, Negroes have been buying soap, detergents, cigarettes, medications and notions, clothing, and verything else offered on the market, without any special attention of advertising being beamed their way. Now all of a sudden, the manufacturers, dealers arid advertising agencies are making an all - out drive to gain a firm grip on what is said to be at least "a $23 billion Negro market." Negro sales representatives me being hired in large- numbers, advertising space is being bought in Negro Journals; Negro models are beginning to show up in profuse numbers in the newspapers, magazines and television. What is behind this new move? Some say it is the result of the threatened boycott, by civil rights groups. Others, especially advertisers and researchers, have different opinions, one view holds that the Negro market is expanding rapidly both in size and in wealth; that the Negro has become more brandconscious than whites, and that Negroes respond more enthusiastically to advertising programs that are particularly Negro - oriented. Among those with conflicting ideas is the Opinion Research Corporation, which indicates that the average Negro listens to the radio more than the average white per son, and that the Negro is less interested in the printed word. The Center for Research, in its survey reports that when Negroes listen to radio, he is inclined to listen to Negro -oriented programs, or Negro stations. The Gibson survey report points up the successes of individual Negro publications, and the records they have set in acquiring large contracts for advertising. But the fact is Negroes have been using the products all along. The success of advertising in Negro - oriented radio was explained recently by Graime Zimmer, vice president of Continental Broadcasting. "Negro programmed radio is the only media that reaches the Negro every day with what he wants to hear and know. The Negro-ori ented station has a personal relationship with local Negro communities that is unknown in general radio. Most of the stations continue this personal approach to the point of planning their programming around station personalities such as disc jockeys and home economists." While slanting advertising towards the Negro Market has been successful in radio for some time, there have been successes in other media as well. CONFLICTING IDEA For years, Negroes have been buying soap, detergents, cigarettes, medications and notions, clothing, and verything else offered on the market, without any special attention of advertising being beamed their way. Now all of a sudden, the manufacturers, dealers arid advertising agencies are making an all - out drive to gain a firm grip on what is said to be at least "a $23 billion Negro market." Negro sales representatives me being hired in large- numbers, advertising space is being bought in Negro Journals; Negro models are beginning to show up in profuse numbers in the newspapers, magazines and television. What is behind this new move? Some say it is the result of the threatened boycott, by civil rights groups. Others, especially advertisers and researchers, have different opinions, one view holds that the Negro market is expanding rapidly both in size and in wealth; that the Negro has become more brandconscious than whites, and that Negroes respond more enthusiastically to advertising programs that are particularly Negro - oriented. Among those with conflicting ideas is the Opinion Research Corporation, which indicates that the average Negro listens to the radio more than the average white per son, and that the Negro is less interested in the printed word. The Center for Research, in its survey reports that when Negroes listen to radio, he is inclined to listen to Negro -oriented programs, or Negro stations. The Gibson survey report points up the successes of individual Negro publications, and the records they have set in acquiring large contracts for advertising. But the fact is Negroes have been using the products all along. The success of advertising in Negro - oriented radio was explained recently by Graime Zimmer, vice president of Continental Broadcasting. "Negro programmed radio is the only media that reaches the Negro every day with what he wants to hear and know. The Negro-ori ented station has a personal relationship with local Negro communities that is unknown in general radio. Most of the stations continue this personal approach to the point of planning their programming around station personalities such as disc jockeys and home economists." While slanting advertising towards the Negro Market has been successful in radio for some time, there have been successes in other media as well. Ex-South Fulton Star Now Member Of Colorado "Buffalos" BOULDER, Colo. — Charley Greer, an all-state gridder for So. Fulton High School last year, is one of 45 Colorado freshmen who have started battling for a spot in future Buffalo football plans. Greer was voted Georgia's Most Outstanding Back last fall. He was a four-year letterman in football and a three-year monogram winner in basketball under E. M. Hunter. The 5-11, 185-pound speedster is a leading tailback candidate for Coach Dan Stavely's 1964 CU freshman team. Charley is the son of Isaac Greer, a College Park taxi driver. Mrs. Lampkin Said In Improved State CAMDEN, N. J. — Hope Was expressed here, this week that Mrs. Daisy Lampkin, fine of the most active members of the NAACP Board of Directors, would soon be discharged from Cooper Hospital where she has been since Oct. 6. Dr. U. S. Wiggins, president of the Camden NAACP Branch, reported improvement in Mrs. Lampkin's condition and indicated that she might be ready for release from the hospital next week. Mrs. Lampkin suffered a stroke while conducting an NAACP membership campaign here. She was rushed to Cooper Hospital where she has remained. Mrs. Regina Black of Philadelphia has been assigned by the NAACP National Office to assume direction of the Camden membership drive. ELEANOR The United Appeal, serving more than seventy different instiuttions and urgent needs in our community, is again with us. We must Dull our share of the load. Let us go over the top! The place of charity, like that of God is everywhere. (Frances Quarles( Charity is a virtue of the heart and not of the hands. (Joseph Addison) It is another's fault if he be not grateful; but it is mine if I do not give. (Seneca). Chastity is honorable but charator of all religions. (Dagobert D. Runes). Chastity is Q honorable but charity is virtue come alive. (Dagobert D. Runes). Give and it shall be given unto you; good measure pressed down, shaken together and running over shall men give unto your bosom. For with the some measure that ye mete, it shall be measured to you again. (The Bible). It must be grand to be a millionaire, and grander still to be a billionaire. But what is the use of hoarding silver, and gold since you can't bike it with you when you are cold? You may have pearls, diamonds, your gold and wealth, And then not be able to live and enjoy good health; What good then is all this wealth that comes to you When you must leave it all when you are through? The rich, forgotten, as well as men of fame, Will fare alike and each will answer to his mine. When Gabriel calls the roll on Judgement Day, Will fare alike and each will answer to his name. When Gabrial calls the roll on Jugdment Day. There'll be no time, then to even bow and pray! What's the use of worrying over wealth you have made, For nothing will avail unless your debt is paid; So live and smile through the sunshine and the snow, For you can't take it with you whenever you go. You can't take it with you whoever you are, So let your light beam like the evening star; Be content with, joys that are mixed with the tears, And thank God for whatever comes through the years. By Arthur W. Reason, A. M. NOTE: The poem above was published in Mr. Reason's book "Poems Of Inspiration For Better Living" in 1935. Arthur Reason's sensitivity to nature and the experiences common to people in everyday living make it natural and easy for him to express each life - interest line of poetry with sincerity and understanding. The purpose of his lyrics is to move the reader to a desire to make a worthy contribution to society. UNITED APPEAL (Reprinted by Demand) The United Appeal, serving more than seventy different instiuttions and urgent needs in our community, is again with us. We must Dull our share of the load. Let us go over the top! The place of charity, like that of God is everywhere. (Frances Quarles( Charity is a virtue of the heart and not of the hands. (Joseph Addison) It is another's fault if he be not grateful; but it is mine if I do not give. (Seneca). Chastity is honorable but charator of all religions. (Dagobert D. Runes). Chastity is Q honorable but charity is virtue come alive. (Dagobert D. Runes). Give and it shall be given unto you; good measure pressed down, shaken together and running over shall men give unto your bosom. For with the some measure that ye mete, it shall be measured to you again. (The Bible). It must be grand to be a millionaire, and grander still to be a billionaire. But what is the use of hoarding silver, and gold since you can't bike it with you when you are cold? You may have pearls, diamonds, your gold and wealth, And then not be able to live and enjoy good health; What good then is all this wealth that comes to you When you must leave it all when you are through? The rich, forgotten, as well as men of fame, Will fare alike and each will answer to his mine. When Gabriel calls the roll on Judgement Day, Will fare alike and each will answer to his name. When Gabrial calls the roll on Jugdment Day. There'll be no time, then to even bow and pray! What's the use of worrying over wealth you have made, For nothing will avail unless your debt is paid; So live and smile through the sunshine and the snow, For you can't take it with you whenever you go. You can't take it with you whoever you are, So let your light beam like the evening star; Be content with, joys that are mixed with the tears, And thank God for whatever comes through the years. By Arthur W. Reason, A. M. NOTE: The poem above was published in Mr. Reason's book "Poems Of Inspiration For Better Living" in 1935. Arthur Reason's sensitivity to nature and the experiences common to people in everyday living make it natural and easy for him to express each life - interest line of poetry with sincerity and understanding. The purpose of his lyrics is to move the reader to a desire to make a worthy contribution to society. YOU CAN'T TAKE IT WITH YOU The United Appeal, serving more than seventy different instiuttions and urgent needs in our community, is again with us. We must Dull our share of the load. Let us go over the top! The place of charity, like that of God is everywhere. (Frances Quarles( Charity is a virtue of the heart and not of the hands. (Joseph Addison) It is another's fault if he be not grateful; but it is mine if I do not give. (Seneca). Chastity is honorable but charator of all religions. (Dagobert D. Runes). Chastity is Q honorable but charity is virtue come alive. (Dagobert D. Runes). Give and it shall be given unto you; good measure pressed down, shaken together and running over shall men give unto your bosom. For with the some measure that ye mete, it shall be measured to you again. (The Bible). It must be grand to be a millionaire, and grander still to be a billionaire. But what is the use of hoarding silver, and gold since you can't bike it with you when you are cold? You may have pearls, diamonds, your gold and wealth, And then not be able to live and enjoy good health; What good then is all this wealth that comes to you When you must leave it all when you are through? The rich, forgotten, as well as men of fame, Will fare alike and each will answer to his mine. When Gabriel calls the roll on Judgement Day, Will fare alike and each will answer to his name. When Gabrial calls the roll on Jugdment Day. There'll be no time, then to even bow and pray! What's the use of worrying over wealth you have made, For nothing will avail unless your debt is paid; So live and smile through the sunshine and the snow, For you can't take it with you whenever you go. You can't take it with you whoever you are, So let your light beam like the evening star; Be content with, joys that are mixed with the tears, And thank God for whatever comes through the years. By Arthur W. Reason, A. M. NOTE: The poem above was published in Mr. Reason's book "Poems Of Inspiration For Better Living" in 1935. Arthur Reason's sensitivity to nature and the experiences common to people in everyday living make it natural and easy for him to express each life - interest line of poetry with sincerity and understanding. The purpose of his lyrics is to move the reader to a desire to make a worthy contribution to society. "Life Week" At Ft. Valley State The annual Religion in Life Week program is being held at the Fort Valley State College, from Sunda October 25 through Thursday, October 29. The leader of the five - day ser ies is the Reverend Walter E Fauntroy, pastor of the New Bethel Baptist Church, Washington, D. C. Reverend Fauntroy it; a graduate of Virginia Union University, Richmond, Virginia and also a grad uate of Yale University Divinity School. The theme or the Religion in Life Week program is "What Can Religion Do?" COMB AWAY GRAY WITH THIS COLOR COMB BRUSH Just write, state shade. Pay only $1.98 on delivery plus postage, Money back if not delighted. Gold Medal Hair Products, Inc. 35, New York. Voice Of America Marks Independence Of Zambia The formation of the independent nation of Zambia, formerly Northern Rhodesia, was marked Saturday by special, radio broadcasts over the Voice of America. Zambia attained its independence at midnight Saturday, Oct. 24. Dr. Kenneth Kaunda continues as head of the government. Secretary of State Dean Rusk, Housing Administrator Robert C. Weaver, oLs Angeles Assemblyman Mervyn Dymally, and Waldemar Nielsdn, president of the AfricanAmerican institute, were among those featured on VOA's "Salute to Zambia Independence" program.