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http://hdl.handle.net/10267/1437
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| Title: | BADM 573-01, International Marketing, Spring 2008 |
| Authors: | Planchon, John M. |
| Keywords: | Business Administration
Syllabus
Curriculum
2008 Spring |
| Date Issued: | 31-Mar-2008 |
| Series/Report no.: | Syllabi CRN
28325 |
| Abstract: | The international marketing course is designed to provide students with (a) familiarity
with the problems and perspectives of marketing across national boundaries and within
foreign countries; (b) insights into environmental perspectives of doing business outside
the home country; (c) analytical ability to make marketing decisions facing all firms
(exporters, licensor/licensee, joint venture firms, firms with overseas subsidiaries)
engaged in business outside the U.S.; and (d) knowledge of tools and practices for
structuring and controlling marketing programs related to overseas business. |
| Description: | This syllabus was submitted to the Rhodes College Office of Academic Affairs by the course instructor |
| URI: | http://hdl.handle.net/10267/1437 |
| Appears in Collections: | Business Administration. Syllabi
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